StateWays - November/December 2016

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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Page 56 of 71

w w Sustainability Guide 2016• Beverage Information Group 5 these specifi c qualities to their customers. Educating staff on the different types of sustainable products available is a must, but it's also important to grab a customer's attention in case employees fails to strike up a conversation with an employee. In order to highlight your environmentally conscious products, effective displays are essential. Not only should the products be showcased in an eye-catching way, but their green characteristics also need to be easy for customers to recognize and understand. At Bay Ridge Wine and Spirits in Annapolis, Maryland, each product is highly scrutinized and evaluated for its farming methods before making it onto store shelves. Currently, 40% of the retailer's wines are considered sustainable. "As a buyer, sustainable products are important to me," says Katie Harpe, Wine Buyer at Bay Ridge. "When deciding to partner with a new place, sustainability is one of the main things we look at." "Our commitment to sustainable products is one of the things people really like about our store," she adds. SELLING SUSTAINABILITY Keys are displayed throughout Bay Ridge Wine and Spirits in Annapolis, Maryland, alerting customers to different sustainable varietals available.

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