Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.dmtmag.com/i/759228
56 commercial carrier journal | december 2016 CCJ's Five Flashiest Fleets winners exemplify excellence in marketing and messaging BY JEFF CRISSEY I f your tractor and trailer graphics lack imagination, you're not alone. But you and others are missing an opportunity to tell your customers and the motoring public more about your company, the services you provide and the products you haul. However, tractor-trailer graphics are about more than just eye ap - peal and bold colors. The best graphics incorporate these elements along with messaging that raises eyebrows and hits home for those who see them on the road. Check out the CCJ's Five Flashiest Fleets winners for 2016, and get inspired to tell your company's message. Or if you want to promote the trucking industry as a whole, head over to Trucking - MovesAmerica.com, order a Trucking Moves America Forward trailer wrap, and spread the word. Since 1978, Commercial Carrier Journal has recognized excel- lence in fleet graphics design and execution. The judges for this year's competition included the editorial, art design and marketing staffs from CCJ and fellow Randall-Reilly publications Truck Parts & Service, Successful Dealer and Overdrive. Each judge ranked their top five out of all submitted entries, and scores were weighted to determine a final ranking. The five winning submissions this year successfully relate the company's purpose, tell a story, champion a cause or promote a strong corporate brand image. A kid at heart CARRIER: Rock On Trucks GRAPHICS DESIGNER: Rock On Production STARTING with one truck and one trailer and the idea that she could make a little extra money, Krystal Vierkant began Rock On Trucks in August 2001 as a 25-year-old already working a full-time job. Kevin Vierkant, her first driver and now her husband and operations manager, had the idea to identify each truck with NASCAR-like numbers on the tractor doors. As the concept's popularity and the fleet both grew, so did identifying Rock On Trucks. In five years, Krystal built Rock On Trucks into Rock On Companies, which includes six independent Minnesota businesses with 60 trucks, 70 trailers, 60 employees and 40 dedicated owner-operators. With the birth of the Vierkants' first child came trucks that brought smiles to children's faces as they thought of all the moms stuck in traffic with their little ones, including these themed trucks from Walt Disney Pictures' Frozen and Pixar's The Incredibles. WHY WE LIKED IT: "These tractor-trailer designs are eye-catch - ing, to say the least. The details of the cartoon characters bring them to life on the sides of the trucks and trailers, especially when combined with the matching color scheme." – Matt Cole, CCJ and Overdrive associate editor