Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.dmtmag.com/i/759228
58 commercial carrier journal | december 2016 Over hill, over dale CARRIER: Celadon Trucking GRAPHICS DESIGNER: Celadon Trucking CELADON recently began an initiative to hire military veterans from all branches of the U.S. Armed Forces for over-the-road and administrative positions. To highlight its efforts, the Indianapolis-based company began looking for ways to communicate its new focus on the military. "During a meeting with one of our suppliers, the topic of promoting our veterans initiative came up," said Ben Green, Celadon's senior manager of marketing and creative services. "The results were these designs promoting each of the four major branches of service." The four tribute tractors feature camouflage, slogans, logos and colors for the U.S. Army, Navy, Air Force and Marines. Together, the four designs make up the company's Warrior Fleet to honor the service of the driver behind the wheel. WHY WE LIKED IT: "I appreciate the smart design of these military trucks. While keeping with an overall consistent design and layout, the trucks are uniquely tailored to each branch of the military. The clever use of military colors and camo patterns allows the viewer to rec - ognize what branch each truck represents. Also, the logos are large and prominently placed on the cab to help drive the point home." – David Watson, CCJ art director