STiR coffee and tea magazine

Volume 5, Number 6

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36 STiR coffee and tea / Issue 6, 2016 (December/January) Zwirnerei a. d. Wutach GmbH P.O. Box 1163 79778 Stühlingen · Germany Phone +49/ 7744/ 9396-0 Fax +49/ 7744/ 9396-20 TEA BAG THREAD FOR ALL TYPES OF TEA-PACKING MACHINES Fresh Brew Restaurants By Dan Bolton hen a customer asks with a frown, "Is this tea freshly brewed?" waitstaff cringe. If they answer "no" more than half of tea drinkers will either chose a different beverage or order no beverage at all. Restaurant patrons say the tell-tale tinny taste of tea concentrates and fountain teas no longer meet even their quick service expectations. If the tea is not fresh brewed, there is no substitute. Tea is the logical high-margin alternative to soda for QSR and casual restaurants – but convenient tea is not always a satisfying choice, especially for millennials who insist on superior taste. Eighty-seven percent of millennials call tea their go-to beverage but ingredient lists for concentrates that include high fructose corn syrup, stabilizers, caramel coloring, and red dye 40, phosphoric acid, potassium sorbate, and sodium benzoate are a turnoff. What tea lovers want is tea freshly brewed in small batches throughout the day typically prepared on a new generation of 1.5 to 3.0 gallon brewers, some with variable steeping times and temperature settings (See Foodservice Tea Brewers, pg. 38). Big market opportunity "While coffee has had the wind at its back, the $20 billion foodservice tea market may have the edge in future growth momentum," writes Packaged Facts. "Given the current industry momentum and tea's pivotal role in helping limited-service players grow lunch and afternoon sales, tea sales growth rates will inevitably trend upward over the next few years," according to Foodservice Trends in the US a 2015 report published by Package Facts. Nielsen estimates US cold beverage sales at $56.9 billion with 81.6% of that total spent on cold beverages ($46.5 billion). Package Facts estimated $19.9 billion in foodser- vice tea sales (hot and cold), which was up 4.8% from 2014, and accelerating to 5.1% in 2016. RTD iced tea grew by 8% this year according to Nielsen US Strategic Planner Scan- ning, which calculates sales for all US outlets (for the 52 week period ending Aug. 27). W

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