Boating Industry

January 2017

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[ Top 100 ] www.BoatingIndustry.com 44 | Boating Industry | January 2017 N/A: Not Applicable NFP: Not For Publication KEY: Location # of boat brands # of locations # of engine brands Average technician efficiency Average CSI / NPS Notable achievement Short's Marine, Inc. Silver Spray Sports, Inc. Skier's Marine Inc. Slalom Shop Boats and Yachts South Florida Mastercraft South Shore Marine Spicer's Boat City Spring Brook Marina, Inc. Starboard Marinas / The Harbor Superior Boat Repair & Sales Millsboro, Del. Fenton, Mich. Westover, Ala. Lewisville, Texas Boynton Beach, Fla. Huron, Ohio Houghton Lake, Mich. Seneca, Ill. Branson, Mo. Rancho Cordova, Calif. 1 1 3 2 1 1 1 4 4 2 61 9 22 28 6 42 50 25 29 13 1949 1981 1995 1977 2001 1989 1964 1961 1996 2009 12 1 5 5 2 5 15 2 2 3 9 1 8 5 5 5 3 3 6 3 53.6 N/A 51 75 80 84.8 89.7 94 85.5 78 91.4 98.8 99.3 91 95 89.7 98.1 100 100 100 Short's Marine increased its sales volume in 2015 and increased revenue by over 5 percent. Silver Spray Sports diversifi ed its staff through new hires, which has helped improve the business. Skier's Marine increased total company sales by 58 percent in 2015. Slalom Shop Boats and Yachts brought its inventory levels to the right size, leading to lower interest costs. South Florida Mastercraft recreated its parts department, which resulted in increased parts sales. South Shore Marine increased sales by 43 percent in 2015. Spicer's Boat City increased sales by focusing on staffi ng, training and process improvement. Spring Brook Marina earned Prestige Yachts's Highest Sales Growth Award in 2015, which is issued to the dealer that saw the largest percentage of growth in sales year over year. Starboards Marina/The Harbor won the 2015 Cobalt Boats Rookie of the Year award. Superior Boat Repair & Sales won the Best Marketing Campaign and a perfect CSI score award from Nautique in 2015. Dealership name Year founded Total employees (full-time)

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