Boating Industry

January 2017

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[ Top 100 ] www.BoatingIndustry.com January 2017 | Boating Industry | 45 N/A: Not Applicable NFP: Not For Publication KEY: Location # of boat brands # of locations # of engine brands Average technician efficiency Average CSI / NPS Notable achievement Table Rock Boats The Boat House The Boat Shop The Great Outdoors Marine The Sportsman Tobler Marina Traverse Bay Marine Vallely Sport & Marine WakeSide Marine Wayzata Marine, Inc. Kimberling City, Mo. Cape Coral, Fla. Tafton, Pa. Lavalette, W.V. San Benito, Texas Hayden, Idaho Traverse City, Mich. Bismarck, N.D. Elkhart, Ind. Orono, Minn. 3 6 1 3 1 2 1 2 1 2 19 76 6 21 15 32 12 26 11 15 2004 2009 1958 1986 1951 1948 1975 1974 2002 1967 4 17 7 5 2 10 14 6 3 4 4 8 6 6 3 9 5 5 2 3 79.2 68 87.8 71 52.5 62.8 90 45.9 71 53.2 94 94.2 99.8 92.9 95.8 93.2 100 89.9 98 92.5 Table Rock Boats grew sales by 64 percent while growing profi t by over 82 percent. The Boat House designed and implemented a new Customer Relations Management system for the dealership. The Boat Shop became a Yamaha WaveRunner dealer in 2015, bringing the PWC franchise to its market area for the fi rst time in 30 years. The Great Outdoors Marine spent 2015 developing and empowering employees to successfully perform independently from the owners. The Sportsman increased staff by 40 percent and worked on several remodeling projects, while still remaining profi table. Tobler Marina experienced a 43 percent increase in sales growth in 2015, while maintaining high CSI scores and profi tability. Traverse Bay Marine grew its staff in 2015, building a customer-focused team dedicated to the growth of the company. Vallely Marine's business has been able to sustain its sales and profi tability levels in 2015 as its market area began to slow down. WakeSide Marine undertook a signifi cant rebrand of the business in 2015. Wayzata Marine successfully introduced the Volvo Penta Forward Drive "surf packages" for three of its product offerings Dealership name Year founded Total employees (full-time)

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