26 JANUARY 2017 | FUEL OIL NEWS | www.fueloilnews.com
Over the past ten years, central New Hamp-
shire has experienced an intense consolida-
tion of home heating companies—with most
of the home heating business dominated by
out of state or international companies. As a
result, customer satisfaction began to hit an
all-time low. So when Kinson Craft and Rob
Stenger founded Simple Energy in West Leba-
non, N.H., in 2006, they recognized an oppor-
tunity to differentiate their heating company
by catering to customers who sought the inti-
mate knowledge, accessibility and reliability
that smaller, locally owned companies typi-
cally provide.
A Supply
Side Solution
Delays in the supply chain were jeopardizing
Simple Energy's ability to effi ciently serve its
fuel oil and propane customers. The marketer
took a bold step to solve the problem.
by JIM DESAUTELS
ALL
PHOTOS
COURTESY
OF
OPW
Brian Devereaux of
John W. Kennedy
Co. (left) and Rob
Stenger of Simple
Energy review inven-
tory information.