The home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th year, Fuel Oil News is doing more than just holding
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36 JANUARY 2017 | FUEL OIL NEWS | www.fueloilnews.com HVAC/HYDRONICS NEWS NEW APP USES INTERACTIVE VIDEO TO CONNECT BUSINESSES WITH CUSTOMERS A new app available through the Apple Store uses interactive video to enable businesses to connect with their customers. The Vaetas Connect iOS app is a free iPhone app designed to serve business and sales professionals who are looking for a simpler way to communicate online when they can't meet with customers in person. "We kept hearing from entrepreneurs and sales professionals that connecting with customers online just seems so complicated these days," says Jennifer Santoro, chief communications officer of Vaetas. "They have been asking for an easier solution, and we believe Vaetas Connect will be just that." Those who sign up for a free Vaetas Connect membership will be able to send out interactive business videos on the go. This patent-pending technology makes it easy for any user to record or take an existing video, distribute the video to their customers, and allow the viewer to take immediate action with them directly from the video itself. For example, the viewer can purchase a product, service or even make a donation directly from the video; they can contact the business directly through email or their mobile phone; or the video automatically can take the viewer to any webpage of the Vaetas member's choosing (for example: coupon page, more information page, sign up page, etc.). "We wanted business owners and sales professionals who had a fear of using video to actually have fun in their sales and marketing process, showcasing what a timesaver it is to use personalized video and the direct impact it has on their bottom line vs. writing blog posts for the masses in an attempt to 'go viral'," says John Rizzo, a founding partner of Vaetas. Vito Santoro, the company's other founding partner, says Vaetas Connect is designed for those who "are authentic in wanting to help their customers." Vaetas is dedicated to making interactive video an easy and natural part of business development. The company provides solutions for the video marketing, sales, and retention process, so organizations and individuals can enhance online communication, spread their message, and build relationships with their prospects and customers. To learn more and become a Vaetas member, visit: http://vaetas.com. R.W. BECKETT SIGNS ON AS FIRST SPONSOR OF 2017 EASTERN ENERGY EXPO R.W. Beckett, North Ridgeville, Ohio, is the first announced expo sponsor for the 2017 Eastern Energy Expo, taking place May 21-25 in Hershey, Pa. The 2017 Eastern Energy Expo is co-sponsored by the Oil and Energy Service Professionals, the Atlantic Region Energy Expo, and the Pennsylvania Petroleum Association. Beckett is a longtime partner with each of these organizations. "These organizations have played a vital role in the education of our industry and this trade show provides an outstanding oppor- tunity for us to demonstrate, educate and promote our products to our customers," said Jonathan Beckett, vice president of sales and marketing for Beckett, based in North Ridgeville, Ohio. "It also provides a terrific venue for us to network and develop relationships with so many outstanding people and companies." Beckett added: "Our goal in supporting the Eastern Energy Expo is to continue to show our support for and partnership with an industry that is an integral part of our company's DNA." Other sponsors are encouraged to join Beckett. There are stra- tegic sponsorship opportunities, in which companies can have their logo on official conference signage, as well as print ads, web ads, complimentary conference registrations, branded e-blasts and exhibitor booths. Conference organizers are planning for more than 4,000 attendees at the trade show for the energy and comfort industries. Exhibitors are reserving their booths for the two-day trade show on May 23-24, showcasing products and services for the petroleum marketing and HVAC industry. There will be more than 250 exhib- its as well as a full schedule of technical and business sessions. Learn more at easternenergyexpo.com. l F O N