Issue link: http://read.dmtmag.com/i/766293
Targeted audience segments + Focused editorial content: First quarter • Targeted segment: Potential ConExpo attendees • Editorial Spotlight: ConExpo pre-show - February – • ConExpo-Con/Agg show issue • ConExpo-Con/Agg Show Planner (poly-bagged with issue) Second quarter • Targeted segment: Technology adopters • Editorial Spotlight: Technology - April – Jobsite technology: Tools designed to make construction more efficient. - May – Machine technology: On-machine sensors and devices aimed at maximizing equipment reliability and productivity. - June – From smartphones to wearables, technology that enhances safety and eases the paperwork burden. Third quarter • Targeted segment: Contractors with out-of-warranty equipment • Editorial Spotlight: Maintenance - July – Engine repowers: The financial, logistical, and regulatory considerations when replacing diesel engines. - August – Undercarriage maintenance: How to extend the life of the most expensive single component on dozers and excavators. - September – Tire maintenance and management: Using scrap tire analysis, data and software to maximize tire ROI. Fourth quarter • Targeted segment: Compact equipment owners • Editorial Spotlight: Compact equipment - October – Compact track loaders: Features and benefits of construction's most popular machine. - November – Skid steers: A comparison of the decision factors when choosing to rent, lease or buy a skid steer. - December – Compact excavators: A roundup of what's on the market, plus buying trends. 1 3 4 2 2017 Equipment World Production Schedule ISSUE CLOSE DATE MATERIALS DUE January 12/1/16 12/8/16 February 1/3/17 1/12/17 March 2/1/17 2/9/17 April 3/2/17 3/13/17 May 4/3/17 4/12/17 June 5/3/17 5/11/17 July 6/1/17 6/12/17 August 6/30/17 7/12/17 September (Spec Guide) 7/10/17 7/19/17 September 8/1/17 8/9/17 October 9/1/17 9/12/17 November 10/3/17 10/11/17 December 11/1/17 11/9/17 Recipient Quality Verification