Issue link: http://read.dmtmag.com/i/772602
PSB FOCUS 12 • January 23, 2017 • Powersports Business www.PowersportsBusiness.com This issue: Outlook 2017 Next issue: Nifty 50 Awards of dealers expect revenue growth in 2017 A Powersports Business survey of dealer principals and GMs shows that, while less than half of dealers saw sales growth in 2016, 75 percent of those same dealers expect revenue growth in 2017 75 of dealers voted Western Power Sports (WPS) as the PG&A distributor that would get the MVP award for 2016 35 of dealers are concerned about affordability as the biggest challenge facing the powersports industry 70 BRIGHT OUTLOOK % % % w w w . p o w e r s p o r t s b u s i n e s s . c o m NEWS: New NPA facility in Dallas . . . . . . . . . . . . . . PAGE 3 FINANCE: Kawasaki partners with Citi . . . . . . . . . . . . . PAGE 8 CYCLE: Honda showcases self-balancing bike . . . . PAGE 26 AFTERMARKET: Klock Werks celebrates 20 years . . . . . . . PAGE 36 The 2017 Powersports Business Power 50 Dealer Awards application is now open to dealers who make customer service, sales and profits their focal point in a difficult marketplace. The program, now in its fifth year, is the only dealer recognition event of its kind in the industry, with indepen- dent application evaluators made up of the Powersports Business editorial staff of Dave McMahon, Liz Keener and Kate Swanson. It's also the only program of its kind in the industry to promote the dealerships in national consumer publications, including Rider and Thunder Press. Dealers must complete the online application form in its entirety to be considered for the Power 50. INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE Victory defeated Polaris announces the shuttering of the brand, 18 years after its launch. SEE PAGE 39 HOTNEWS Hear this Cardo introduces its new scala rider Freecom line of communication devices. SEE PAGE 23 Growing in '17 Power 50 dealer Maddie's Motor Sports adds 8,000 square feet on to its store. SEE PAGE 38 Polaris RZR still a favorite at Sand Sports Show The Polaris RZR remains the side-by-side of choice among those who attended the 2016 Sand Sports Super Show in Costa Mesa, California, in September. Of the 220 attendees surveyed by Clarity Research, 63 percent reported they owned a Polaris RZR. That was in line with the previous two years. Clarity Research has been conducting this survey for nine years, and annually provides exclusive data from the survey to Powersports Business. Polaris also claimed the second-most commonly owned side-by-side by those polled, but the Ranger paled in comparison with only 13 percent. The Yamaha YXZ was third at 11 percent, while the Can- Am Commander claimed 9 percent, and the Can-Am Maverick was owned by 5 percent of respondents. When it comes to the future, 19 percent said they planned to buy a side-by-side in the next year, a sizable increase from the 14 percent who said the PSB: FOCUS Outlook 2017 SEE PAGE 12 Survey: Consumers ready to buy UTVs See Survey, Page 7 See Hot News, Page 3 January 23, 2017 • Volume 20, Number 2 • $3.99 WHICH SIDE-BY-SIDES DO YOU PERSONALLY RIDE? 11% 0% 10% 63% 13% 4% 1% 2% 0% 5% 9% 3% 2% 0% 10% 20% 30% 40% 50% 60% 70% Yamaha YXZ Yamaha Viking Yamaha Rhino Polaris RZR Polaris Ranger Kawasaki Teryx Kawasaki Mule Honda Pioneer Honda Big Red Can-Am Maverick Can-Am Commander Arctic Cat Wildcat Arctic Cat Prowler Polaris RZR 53% 21% 9% 83% 84% Can-Am Maverick 21% 21% 15% 57% 48% Yamaha YXZ 11% 15% 18% 45% 73% Arctic Cat Wildcat 6% 11% 16% 33% 43% Polaris Ranger 3% 16% 11% 30% NA Yamaha Wolverine 1% 8% 10% 19% NA Kawasaki Teryx 1% 4% 6% 11% 30% Honda Pioneer 1% 1% 5% 7% 15% John Deere Gator RSX 1% 1% 4% 6% 11% Ranked 1st Ranked 2nd Ranked 3rd Total Top 3 2015 Total Top 3 DISREGARDING PRICE, RANK YOUR TOP 3 SIDE-BY-SIDES Source: Clarity Research Route 1 Motorsports begins construction on new store BY LIZ KEENER MANAGING EDITOR Willy Carmine has been hooked on the powers- ports industry since before he became a Sea-Doo test rider at the age of 18. Two decades later, he's a top-performing BRP and Polaris dealer and is now building a new facility in Malabar, Florida, to house his dealership. Route 1 Motorsports broke ground on its new facility on Nov. 15 — with a powersports twist. ATVs pulled old concrete out of the ground, and side-by-sides yanked trees out by their roots. A jump was also built to show the capability of the side-by-sides. "We wanted to use our products to show what they can do. A traditional groundbreaking is sticking a couple shovels in the ground with helmets on. We wanted to take it to the next level and physically use the equipment to put on a show," Carmine said. Of course the groundbreaking also included Groundbreaking, powersports style See Route 1, Page 28 Left: A rendering shows what the new 26,000-square-foot Route 1 Motorsports building will look like when it's complete next year. Right: Route 1 Motorsports' proximity to the water will allow the dealership to offer PWC demos. 2017 Power 50 dealer application launches Having some fun on the dunes with the 2016 Polaris RZR XP 4 Turbo EPS.