Issue link: http://read.dmtmag.com/i/772602
Complete the speaker application at www.surveymonkey.com/r/9GPKT62. In order to provide the most robust lineup possible, we are offering all qualified speakers a chance to participate in our edu- cational lineup. Presentations should target powersports dealership professionals (dealer principals and general managers, as well as department managers and employees in new and pre-owned sales, service, parts, acces- sories, F&I, e-commerce, social media and operations). The deadline to submit a proposal is March 15. Presentations should range from funda- mental to advanced in nature, with the ability to reach a wide spectrum of dealership per- sonnel. Because of your presentation, dealers will leave the sessions with profit-accelerating ideas for success. Contact Powersports Business editor in chief Dave McMahon at dmcmahon@powersportsbusiness.com or 763/383-4411 with questions about present- ing, or topics that you as an attendee would like to see presented. ROBISON RETAIL RESULTS LAUNCHES After 15 years with Tucker Rocky and Bik- ers Choice, Jen- nifer Robison announced that she has left the company and has launched her own dealer- ship consult- ing and coaching business, Robison Retail Results, Inc. Robison has been a presenter at several industry events over the years, including Profit Xcelerator, Powersports Business Institute @ AIMExpo and the Powersports DEALER Seminars @ AIMExpo. She has also worked with many 20 groups on the topics of showroom presentations and PG&A business. Robison created the "Brand in a Box," a visual marketing tool for dealers to create a custom look and feel for showcased brands. She plans to offer dealers a line of displays and fixtures for those ready to create updated showrooms that look cleaner, function better and create sales. "The idea is to make it simple and easy for dealers to make investments in the PG&A department and the tools used in those areas," she said. "The PG&A depart- ment has growth ability — believe it! It always comes down to a simple factor: How relevant is your store to shoppers and your regular customers today? Truly consider, when is the last time you have invested in the store's physical state?" BURGLARIES REPORTED AT MULTIPLE DEALERSHIPS A pair of dealerships were burglarized over a few weeks in December, and a third was dam- aged during an attempted burglary. Yamaha of Las Vegas was burglarized on Monday, Dec. 19. Eight people were seen on video surveillance breaking into the dealership by smashing through a window with rocks before stealing eight motorcycles, the Las Vegas Review-Journal reported. In Lexington, Kentucky, Man O'War Harley-Davidson was broken into after a man pried open the front door. After he set off the security alarm, he stole only a T-shirt but dropped it in the dealership's parking lot while running away. Tampa Bay PowerSports in Florida was damaged after an SUV rammed into the front of the dealership Friday in a burglary attempt. The manager didn't think anything was sto- len, as the would-be thieves ran off after an employee working at a business nearby walked over to see what was going on. Thousands of dollars of damaged was reported. SUZUKI ENHANCES MARKETING TEAM Suzuki Motor of America, Inc. (SMAI) has promoted Brittany Sharp to Marketing & Communications lead for the Motorcycle/ATV division. Since joining Suzuki in 2014 as digital mar- keting specialist, Sharp has been instrumental in developing the brand's social media com- munities and digital marketing visibility. In her new role, she will take on expanded responsi- bilities with all forms of media and communi- cation outreach. Starting at Suzuki in September 2014, Sharp's first work days took place during the company's dealer meeting and corresponding new model introductions. As a motorcycle enthusiast — Sharp actively rides both on-road and off — she immediately used her product knowledge and digital marketing skills to Suzuki's advantage. "Brittany possesses that special blend of honest enthusiasm and marketing intellect," said Kerry Graeber, vice president of Sales and Marketing for SMAI. "As we continue to build Suzuki's brand in a rapidly changing marketplace and marketing landscape, she will be an important member of our market- ing team. This new role will let Brittany best use her skills." "I'm excited about this new opportunity," Sharp said. "It is a great time to be at Suzuki and I am thankful to be an integral part of SMAI's marketing team." PSB 6 • January 23, 2017 • Powersports Business NEWS www.PowersportsBusiness.com Source: NADAguides.com 1. Polaris 2013 Sportsman 500 High Output 2. Polaris 2004 Sportsman 500 High Output 3. Polaris 2001 Sportsman 500 4. Honda 2008 TRX420FE8 FourTrax Rancher (4X4, Electric Start) 5. Polaris 2000 Sportsman 500 6. Polaris 2012 Sportsman 500 High Output 7. Polaris 2002 Sportsman 500 8. Polaris 1999 Sportsman 500 9. Polaris 2004 Sportsman 700 Twin 10. Polaris 2004 Sportsman 400 Ranking Make Year Model Name MOST RESEARCHED USED ATVS IN 2016 1. Polaris 2008 Ranger RZR 2. Polaris 2009 Ranger RZR 3. Polaris 2008 Ranger (4X4, Electronic Fuel Injection) 4. Polaris 2014 Ranger RZR 1000 Xtreme Performance Limited Edition 5. Polaris 2015 RZR XP 1000 6. Polaris 2006 Ranger (4X4) 7. Polaris 2014 Ranger RZR 1000 XP 4 8. Yamaha 2007 YXR66FW Rhino 660 (4WD) 9. Polaris 2014 Ranger RZR 4 800 Limited Edition 10. Polaris 2015 RZR S 900 (Electric Power Steering) Ranking Make Year Model Name MOST RESEARCHED USED UTVS IN 2016 1. Harley-Davidson 2014 FLHXS Street Glide 2. Harley-Davidson 2012 FLHX Street Glide 3. Harley-Davidson 2007 FLHTCU Ultra Classic Electra Glide 4. Harley-Davidson 2013 FLHX Street Glide 5. Harley-Davidson 2008 FLHTCU Ultra Classic Electra Glide 6. Harley-Davidson 2006 FLHTCUI Ultra Classic Electra Glide 7. Harley-Davidson 2014 FLHTK Electra Glide Ultra Limited 8. Harley-Davidson 2009 FLHTCU Ultra Classic Electra Glide 9. Harley-Davidson 2007 FLHX Street Glide 10. Harley-Davidson 2008 FLHX Street Glide Ranking Make Year Model Name MOST RESEARCHED USED MOTORCYCLES IN 2016 1. Polaris 2006 Indy 600 High Output Fusion 2. Ski-Doo 2008 Summit 800 P-TEK 154" 3. Polaris 2014 800 Pro RMK 155" 4. Polaris 2013 800 Pro RMK 155" 5. Ski-Doo 2009 MXZ 600 E-TEC Renegade 6. Ski-Doo 2009 MXZ 600 E-TEC TNT 7. Yamaha 2003 RX10H RX-1 8. Ski-Doo 2006 MXZ 600 SDI Renegade 9. Ski-Doo 2003 MX Z 600 High Output Sport 10. Arctic Cat 2012 F800 Sno Pro Ranking Make Year Model Name MOST RESEARCHED USED SNOWMOBILES IN 2016 1. Yamaha 2006 WAVE RUNNER VX110 DELUXE 2. Sea-Doo/BRP 2006 RXT 3. Sea-Doo/BRP 2004 GTX 4-TEC SUPERCHARGED 4. Sea-Doo/BRP 1997 GTX 5642 5. Sea-Doo/BRP 2007 RXP 215 6. Yamaha 2000 WAVE RUNNER XL 1200 7. Yamaha 2001 WAVE RUNNER XLT 1200 8. Sea-Doo/BRP 2007 RXT 215 9. Sea-Doo/BRP 1996 GTX 10. Sea-Doo/BRP 2005 RXP Ranking Make Year Model Name MOST RESEARCHED USED PERSONAL WATERCRAFT IN 2016 cial Finance, managing the Motorsport Unit. He continued in this capacity throughout the years and several acquisitions — including the recent acquisition by Wells Fargo in March. Puma's unique position gives him the oppor- tunity to work at the wholesale and retail levels with key individuals from many motorcycle manufacturers. Going into 2017, Ackerman, Leisner and Puma join elected directors Eric Anderson, founder and president of VROOM Network; Michael Peyton, vice president of BMW Motor- rad USA; and Jim Woodruff, chief operating officer with National Powersport Auctions. The remaining directors, appointed by MIC's maximum-dues-paying member companies, are Chuck Boderman, vice president, motor- cycle division, American Honda Motor Co., Inc.; Russ Brenan, senior advisor, government relations & public affairs, Kawasaki Motors Corp., U.S.A.; Mike Doughty, general man- ager, motorcycle sales and marketing, Yamaha Motor Corporation, U.S.A.; Kerry Graeber, vice president MC/ATV sales & marketing, Suzuki Motor of America, Inc.; John Hinz, president KTM North America, Inc.; and Paul Vitrano, vice president, global government relations, Polaris Industries Inc. PSB MIC BOARD CONTINUED FROM PAGE 5 Pre-owned models of Harley-Davidson motor- cycles and Polaris side-by-sides showed their popularity in 2016, with used mod- els from each brand dominating the Top 10 Most Researched list on NADAguides.com. NADAguides.com provided the data exclu- sively to Powersports Business. Harley-Davidson models took all 10 spots in the used motorcycle category, with the 2014 Street Glide coming in at No. 1 and the 2012 Street Glide at No. 2. The Polaris Sportsman had nine of the top 10 spots in both the ATV and side-by-side seg- ments. The 2013 Sportsman 500 H.O. was No. 1, ahead of the 2004 version. Similary, Polaris Rangers and RZRs swept the UTV list. The 2008 Ranger was on top, ahead of the 2009 model. The list of most researched snowmobiles in 2016 on NADAguides.com shows the 2006 Polaris Indy 600 H.O. Fusion at No. 1, with Can-Am, Yamaha and Arctic Cat models also showing strong. In the PWC segment, the 2006 Yamaha WaveRunner VX110 Deluxe was perched at No. 1. PSB H-D, Polaris models are atop pre-owned views HOT NEWS CONTINUED FROM PAGE 3 BRITTANY SHARP