Issue link: http://read.dmtmag.com/i/772602
www.PowersportsBusiness.com NEWS Powersports Business • January 23, 2017 • 7 same in 2015. Of those who plan to buy in the next 12 months, 41 percent intend to purchase a Polaris, while 39 percent are undecided. Twelve percent want a new Can-Am, and 7 percent are looking at buying a Yamaha. With these results, it's not surprising that 83 percent of those surveyed ranked the Polaris RZR in their top three side-by-sides, regardless of price, with 53 percent ranking it No. 1. However, with the new X3 in its lineup, the Can-Am Maverick jumped up on the list as 57 percent ranked the brand among their top three; only 48 percent ranked the Mav- erick in the top three in 2015. The Yamaha YXZ was in the top three for 45 percent of those polled; it was top three for 73 percent of respondents in 2015. The Arctic Cat Wildcat was top three for 33 percent of people, and the Polaris Ranger was top three for 30 percent. The features consumers consider when shopping for a side-by-side remained rela- tively unchanged from 2015. At the 2016 show, 75 percent of those surveyed said they consider horsepower; 47 percent look at suspension; and 30 percent rank reliability/ durability among their priorities. Accel- eration was more important to survey takers this year, as 29 percent said they consider it, compared to 21 percent in 2015. Han- dling is important to 27 percent of buyers. Price was listed by only 22 percent of those questioned. Side-by-sides continue to be the most popu- lar powersports vehicles owned by Sand Sports Super Show attendees as 58 percent reported owning one. That compares to 41 percent who own an ATV, 32 percent with a dune buggy or sand rail and 21 percent with a motocross bike. F o r m o r e d e t a i l f r o m t h e s u r v e y , c o n - tact Clarity Research's Dave Pagnucco at dpagnucco@clarityresearch.com. PSB SURVEY CONTINUED FROM COVER SIDE-BY-SIDE FEATURE IMPORTANCE CONSIDERATIONS WHEN SHOPPING FOR A SIDE-BY-SIDE Source: Clarity Research DO YOU PLAN TO PURCHASE A NEW ATV IN THE NEXT YEAR? Percentage indicates those who answered yes DO YOU PLAN TO PURCHASE A NEW SIDE-BY-SIDE IN THE NEXT YEAR? Percentage indicates those who answered yes 19% 14% 9% 8% 11% 11% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 2016 2015 2014 2013 2012 2011 7% 10% 8% 7% 8% 11% 0% 2% 4% 6% 8% 10% 12% 2016 2015 2014 2013 2012 2011 2% 6% 7% 10% 11% 14% 14% 16% 22% 27% 29% 30% 47% 75% 0% 10% 20% 30% 40% 50% 60% 70% 80% Payload/Bed Capacity Features/Technology Ergonomics Appearance/Styling Quality/Fit & Finish Brand/Reputation Low End Torque Seat Comfort Price Handling Acceleration Reliability/Durability Suspension Horsepower