2016 Reader Profile
39 | P a g e
Which of the following have you used in the last 6 months to help you
evaluate or select equipment, products or services for your company?
(Check all that apply.)
Magazine
circulation
Newsletter
only circulation
Articles in print trucking magazines 54.7% 53.4%
Visit from supplier sales reps or dealers 50.7% 52.4%
Articles on trucking magazine websites 42.3% 37.5%
Industry trade shows or conferences 31.3% 29.0%
Email newsletters from trucking magazines 28.4% 29.0%
Advertisements in print trucking magazines 30.3% 22.3%
Direct mail from suppliers or dealers 21.4% 17.4%
Advertisements on trucking magazine
websites 20.9% 14.9%
Email promotions from suppliers or dealers 13.4% 15.2%
None of the above 10.9% 15.5%
Other 4.0% 4.0%
4.0%
13.8%
14.6%
17.2%
18.9%
25.3%
28.7%
29.9%
39.3%
51.8%
53.9%
0% 20% 40% 60%
Other
None of the above
Email promotions from suppliers or dealers
Advertisements on trucking magazine
websites
Direct mail from suppliers or dealers
Advertisements in print trucking magazines
Email newsletters from trucking magazines
Industry trade shows or conferences
Articles on trucking magazine websites
Visit from supplier sales reps or dealers
Articles in print trucking magazines
