Issue link: http://read.dmtmag.com/i/779853
2016 Reader Profile 1 | P a g e Table of Contents Methodology .................................................................................................................................................. 3 What is your title? ........................................................................................................................................... 4 Please define your operation. ........................................................................................................................ 5 How many locations do you operate? .......................................................................................................... 6 What is your total annual sales volume (not including service)? ................................................................. 7 What is your total annual service volume? ................................................................................................... 8 What percentage of your volume comes from parts sales? ........................................................................ 9 What percentage of your volume comes from repair?............................................................................... 10 What market areas do you cover? ................................................................................................................ 11 Which of the following make up your customer base for parts? (Select all that apply) ........................... 12 Which of the following make up your customer base for service? (Select all that apply) ............................................................................................................................................................ 13 What is the typical age of your customers' vehicles? ................................................................................. 14 Do you offer...? (Check all that apply) ......................................................................................................... 15 How many bays do you operate? ................................................................................................................. 16 What services are performed at your location(s)? (Select all that apply.) ................................................ 17 How many technicians/machinists do you employ? ................................................................................... 18 How do you recruit technicians/machinists? ............................................................................................... 19 Are you a stockholder of a marketing group? ............................................................................................. 20 Which group? ................................................................................................................................................ 21 Please rate the importance of the benefits you receive from being a member of a buying group................................................................................................................................................. 22 What are the top three challenges you face in your business? (You may select less than three if necessary.) .............................................................................................................................. 23 If you were not limited on time and money, which part of your business would you most like to improve? Please rank them in order of importance (1 - most important, 6 - least important). You may use each number only once. ......................................................................... 24 Which of the following technologies would you like to learn more about? (Select all that apply.) ................................................................................................................................................... 25 Which of the following technologies are you most likely to implement in the next five years? (Select all that apply.) ...................................................................................................................... 26 Are you affiliated with one of the following national chains? .................................................................... 27