24 MARCH 2017 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
FEATURE STORY | Website Solutions
Exploring Apps
Connect with today's mobile-first consumers
through a dealership-branded mobile app
■ BY COLLEEN MALLOY
We're living in a mobile-first world. Today's shoppers are turning
to their smartphones for help making purchasing decisions at
higher rates than ever before. In fact, on an average day, nearly 40
percent of searchers use only smartphones.
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Embracing mobile as part of your digital marketing strategy
can help you reach more shoppers and make a greater impact for
those who prefer their smartphones to computers. One effective
way to engage your mobile-savvy shoppers is through a dealership-
branded mobile app. These apps help you share content with your
customers in a way that's optimized for mobile viewing, and they
give you some high-tech ways to engage shoppers.
Let's dig into what a dealership-branded mobile app is and how
it can benefit your dealership.
What is a dealership-branded mobile app?
A dealership-branded mobile app can be a powerful tool for
your dealership by putting the power of your store in an easy-
to-use format on your shoppers' smartphones or tablets. Using
branding that matches your store and your website, your app
can give shoppers a wealth of information about your products,
services and dealership.
Besides being a cool place for you to display your product
details, an app can help you create an interactive experience
for your shoppers. With an app, you can push notifications
directly to the mobile devices that have it installed. This
means you can send shoppers who have your app special offers,
service reminders and more to help keep your dealership top
of mind.
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