Outdoor Power Equipment

March 2017

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Page 23 of 39

24 MARCH 2017 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com FEATURE STORY | Website Solutions Exploring Apps Connect with today's mobile-first consumers through a dealership-branded mobile app ■ BY COLLEEN MALLOY We're living in a mobile-first world. Today's shoppers are turning to their smartphones for help making purchasing decisions at higher rates than ever before. In fact, on an average day, nearly 40 percent of searchers use only smartphones. 1 Embracing mobile as part of your digital marketing strategy can help you reach more shoppers and make a greater impact for those who prefer their smartphones to computers. One effective way to engage your mobile-savvy shoppers is through a dealership- branded mobile app. These apps help you share content with your customers in a way that's optimized for mobile viewing, and they give you some high-tech ways to engage shoppers. Let's dig into what a dealership-branded mobile app is and how it can benefit your dealership. What is a dealership-branded mobile app? A dealership-branded mobile app can be a powerful tool for your dealership by putting the power of your store in an easy- to-use format on your shoppers' smartphones or tablets. Using branding that matches your store and your website, your app can give shoppers a wealth of information about your products, services and dealership. Besides being a cool place for you to display your product details, an app can help you create an interactive experience for your shoppers. With an app, you can push notifications directly to the mobile devices that have it installed. This means you can send shoppers who have your app special offers, service reminders and more to help keep your dealership top of mind. IMAGE ©ISTOCKPHOTO.COM/SIPHOTOGRAPHY

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