Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
Issue link: http://read.dmtmag.com/i/787713
10 MARCH 2017 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com HOT NEWS INDUSTRY NEWS OPEI offers updated educational materials on how to properly fuel outdoor power equipment Cub Cadet acquires Advanced Turf Technology O n January 17, Cub Cadet announced the expansion of its presence in the sports turf market with the acquisition of Advanced Turf Technology (ATT). The UK-based company produces cutting reel mowers and cassettes specially designed for the sports fi eld and golf maintenance markets. The recent acquisition and continued investment in technology is part of Cub Cadet's commitment to provide turf professionals with innovative power equipment and tools to cover all aspects of precision turf care. This acquisition follows the recent acquisitions of CORE Outdoor Power (CORE) and Precise Path Robotics. "The addition of Advanced Turf Technology into the MTD family further demonstrates our ongoing commitment to the professional turf markets," said Rob Moll, CEO, MTD Products, which includes the Cub Cadet brand. "Cub Cadet is dedicated to providing innovative products that enable turf managers worldwide to produce the highest-quality playing surfaces. Beyond improving productivity, these products enhance environmental stewardship — an increasingly important attribute for many groundsmen and facilities worldwide." Well-established fl agship products from ATT include the INFiNiCut and the TMSystem. These premium, environmentally friendly products have been proven by Premier League clubs, golf courses, and sporting facilities around the world. The INFiNiCut brings enhanced performance to sports turf by combining a lithium power source with user programmable frequency of clip rate and a dynamic return fl oating head, allowing groundsmen to optimize machine confi guration to turf conditions present on any given day. The ability to set a mower in this way is a fi rst for the sports fi eld sector and will lead Cub Cadet's entry into the premium sports turf market. As the only all-electric sports fi eld mower in the world, in battery mode, it is so cost effective that it can largely pay for itself through annual fuel savings alone. It can also easily convert to gas power if preferred. Since its debut 10 years ago, the TMSystem has increased its cassette offering, keeping pace with triplex mower manufacturers' upgrades to offer the best options for golf course maintenance as it quickly covers multiple greens for large-area applications. It is fully compatible with all mainstream makes of triplex greens mowers and lightweight fairway mowers, including Cub Cadet's RG3 robotic mower, as well as the INFiNiCut. The multi-use cassette system with inserts provides fl exibility to mow, aerate, brush, de-thatch, groom, level, and scarify. T he Outdoor Power Equipment Institute (OPEI) "Look Before You Pump" program offers free educational materials on proper fueling of outdoor power equipment, specifi cally the level of ethanol blends that can be used. Higher ethanol-blended fuel is entering the marketplace, and research shows that most consumers are unaware of the harm fuel containing greater than 10-percent ethanol has on small-engine equipment. Businesses can access the Look Before You Pump materials through a website: http://tinyurl.com/ethanoleducation. All downloads are free. If you order printed material, there is a nominal printing charge for larger quantities. The content can be republished in blogs, social media and more, such as: 1. Posting the Fact Sheet on employee breakroom walls. 2. Using the Look Before You Pump logo in newsletters, as well as on customer marketing materials, websites, and social media channels. [If posting the logo online, include a link to www.LookBeforeYouPump.com and/or the hashtag #LookB4UPump. 3. Displaying the counter poster and information card by outdoor power equipment displays in stores or repair shops, so people connect the message with small-engine equipment. 4. Distributing the information cards to customers purchasing new outdoor power equipment. 5. Sharing an article, link or information about the Look Before You Pump program with consumers through a website, blog, Twitter feed, or Facebook page. There is a social media toolkit, including sample social media posts, on the web portal. OPEI hopes you will consider sharing this valuable information with your employees, customers and colleagues. that most consumers are unaware of