The home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th year, Fuel Oil News is doing more than just holding
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www.fueloilnews.com | FUEL OIL NEWS | MARCH 2017 27 oilfield services division provides the oil and gas extraction industry with 24/7 service. BIOFUEL STRATEGIES Woodford Oil has focused on offering bio- fuel at all of its locations. The company strives to educate consumers about biofuel as a heating option, telling consumers that Bioheat has been shown to reduce carbon emissions by an average of 80% com- pared to traditional fuel oil, and that it also reduces sulfur oxides and sulfates, which contribute to acid rain. Another part of the company's message to consumers is that Bioheat can be used with existing heating oil equipment and can extend the life and efficiency of equipment by reducing black smoke and soot residue. "Most consumers are aware of biofuel as a vehicle fuel option, but not many are aware that biofuel can also be used for heat- ing oil," Kiser says. "That's why the Kentucky Petroleum Marketers Association (KPMA) launched its Bioheat campaign last fall. The campaign is designed to raise awareness of Bioheat and educate Kentuckians about the benefits of using Bioheat to heat their homes and businesses." K P M A's a w a r e n e s s c a m p a i g n includes wrapping a fleet of local oil delivery trucks with the Bioheat brand. "Woodford Oil is one of many marketer members in our state who reliably provide Bioheat to Kentucky's residential custom- ers," says Brian Clark, executive director of the Kentucky Petroleum Marketers Association. "They were they first KPMA member to have a vehicle wrapped with our new Bioheat campaign truck graphics." That first vehicle was a Woodford Oil truck domiciled at the company's Danville, Ky., regional office. (See "Kentucky Marketers Launch Bioheat Campaign," pg. 14, Fuel Oil News, January 2017.) Kiser, a KPMA board member, helps lead the initiative as a committee volunteer in the association. "He offered the first tanker truck for the wrap and we are very pleased with the results. Local TV and newspaper media have featured the truck in news stories," Clark says. "Numerous other members are having their trucks wrapped, too. It is becoming a popular campaign for our Kentucky members." STREAMLINED SYSTEMS Information technology yields continuous efficiencies for the company and its cus- tomers, Kiser says, a critical advantage as the company operates a fleet of more than 100 petroleum delivery vehicles, includ- ing tank wagons and transport trucks. The company adds new vehicles to improve ser- vice and to serve new areas as the company expands. This continuous expansion means an enterprise software system is a necessity. Woodford Oil currently uses soft- ware provided by Factor, Oklahoma City, Okla., to drive its back-office account- ing, dispatch and logistics planning. The software, for companies in the petroleum marketing and convenience store indus- tries, is designed to optimize processes and Find your local dealer: hannay.com or 877-467-3357 Visit Hannay Reels at Booth #5480 at the 2017 NTEA Work Truck Show, March 15-17, to see our full range of hose and cable reels. You could also win a free portable reel! Visit Hannay Reels at Booth #5480 at the Visit Hannay Reels at Booth #5480 at the Visit Hannay Reels at Booth #5480 at the THE REEL THAT WORKS AS HARD AS YOU When people depend on you for critical fuel deliveries, you can depend on Hannay Reels. We'll deliver with: A safe non-ratchet assembly Bolted-on components for trouble-free maintenance Designed to withstand contamination and corrosion Versatile reels built to your vehicle specs Made in U.S.A. .A. .A. Versatile reels built to your vehicle specs Made in in U.S.A. .A. HNY60757 FuelOilNews_Mar2017_HPIV_Promo_Mech.indd 1 2/8/17 2:45 PM