The home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th year, Fuel Oil News is doing more than just holding
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www.fueloilnews.com | FUEL OIL NEWS | MARCH 2017 29 Walk into any sports arena, commu- nity celebration, or tradeshow and you're bound to see company logos printed on T-shirts, banners, placards, or brochures. These themed events rely on sponsors to contribute money or other assets to the organizers of the event in exchange for advertising and other honorable mentions. Woodford Oil supports communities in which it operates by sponsoring various local events and charity drives, especially when the company can be on site to meet and interact with customers. "We don't do a lot of print adver- tising these days," Kiser says. "It seems that people are so busy that they have little time to sit down and read a printed newspaper or magazine, and often prefer electronic communication." While marketing its products and services to customers and potential cus- tomers, Woodford Oil nurtures a growth mindset throughout the company. As Kiser explains, from top-level leadership to entry-level team members, the company ensures that the core vision is clear: "If we all do our jobs, accept account- ability for our performance, and put the needs of the customer first, then we will grow successfully as a company," Kiser says. In recent years Woodford Oil purchased a number of retail locations, and made five wholesale acquisitions. Each provided substantial growth in market footprint, product and resource capabilities, and overall company value, Kiser says. In 2017, Woodford will continue on its growth agenda with the opening of a new wholesale fuels and lubricants bulk plant in Morgantown, W. Va. The facility will enable Woodford to reach further into the north- east region of the United States and into new markets for the company, Sikes says. "The future for Woodford is very bright," he says. "Leadership continues to invest in growth strategies to increase our product and customer service capa- bilities, as well as our footprint. We plan to continue our growth through increased market penetration, product expansion, diversification, and, when appropriate, strategic acquisition." l F O N Fire Safety Valves, Check Valves & Thermal Switches SpeedFill ™ & Time Saving Fills ® Connectors Tank Gauges & Combination Gauges* *Now featuring a one-piece Nitrophyl ® oat. Storage Tank Solutions USA: R.W. Beckett Corporation - Ph: (800) 645-2876 - Fx: (440) 327-1064 | Canada: R.W. Beckett Canada Ltd. - Ph (800) 655-6972 - Fx: (519) 763-5656 For additional information, contact your local Beckett Distributor or visit www.beckettcorp.com to see these and other Beckett products! Combination Gauges *Now featuring a one-piece Nitrophyl "We value engagement with our customers, and utilize [social media] to let them know about Woodford news, industry news, and other useful and fun information. We've achieved good success with this type of outreach." —Scott Kiser, vice president of Woodford Oil