Issue link: http://read.dmtmag.com/i/791895
3 Truck Par ts & Service 2016 Connectivity Study | July 2016 Methodology The following report examines the results of a survey that was emailed to Truck Parts & Service subscribers. The purpose of the survey was to gather information on how Truck Parts & Service readers use current technologies, such as smartphones and other mobile devices, computers, digital magazines and social media. As an incentive to complete and return the survey, respondents were offered entry into a contest in which they could possibly win various cash prizes. A total of 185 completed surveys were returned and are included in this report. Social Media Do you use any of these online network resources? (Check all that apply)......................................................................................................................16 On a scale of 0 to 10 (where 0 = never and 10 = constantly), how frequently do you use these online network resources to get information about the trucking industry? ....................................................................................................................17 If you could receive trucking industry information from only one of the following sources, which would you choose? ..................18 Do you use your smartphone to access social media services?...............................................................................................................................................18 What type of trucking-related videos do you like? (Check all that apply) ..........................................................................................................................19 How frequently do you take an action (visit a website, share a video, search, etc.) after watching a video? ..............................................19 When do you access social media most often?..................................................................................................................................................................................20 About your operation How many locations does your company operate? ........................................................................................................................................................................21 Which best describes your role within the company? ...................................................................................................................................................................21 Please check the activity best describing the primary business at this location ...........................................................................................................22