T_Successful Dealer 2016 Connectivity Report

2 Successful Dealer 2016 Connectivity Study | July 2016 Table of Contents Methodology ...........................................................................................................................................................................3 General Information What is your age? ..................................................................................................................................................................................................................................................... 4 Please specify your gender ................................................................................................................................................................................................................................ 4 Please specify your ethnicity............................................................................................................................................................................................................................. 4 On a scale of 0 to 10 (where 0 = never and 10 = constantly), how frequently do you use the following sources of information about the trucking industry? ....................................................................................................................................................................... 5 If you could receive trucking industry information from only one of the following sources, which would you choose? .................... 6 Internet usage How often do you use the Internet for any purpose? ...................................................................................................................................................................... 6 Which of the following do you use to access the Internet? (Check all that apply) ........................................................................................................ 7 What smartphone/PDA operating system do you use most often? (Check only one) ............................................................................................... 7 What tablet computer do you use most often? ................................................................................................................................................................................... 7 Which do you use most often to access the Internet? ..................................................................................................................................................................... 8 How do you most often get to an Internet site? .................................................................................................................................................................................. 8 What time of the day do you most often access the Internet? .................................................................................................................................................. 9 What service do you use for email? (Check all that apply) ............................................................................................................................................................ 9 How often do you check your email account? ...................................................................................................................................................................................10 In which of the following ways do you most often read industry news? (Check only one).................................................................................. 1o When looking for equipment or services information from companies online, which of the following are you most likely to try first? (Check only one) .......................................................................................................................................................11 Smartphones and Handheld Devices Do you listen to digital audio files on a mobile device or computer? ..................................................................................................................................11 Which of the following music streaming services do you use? (For those who answered yes to the previous question.) Check all that apply. .........................................................................................................................................................................12 Do you subscribe to any streaming movie/TV services? ..............................................................................................................................................................12 What non-musical programming would you prefer to stream on your computer or mobile device? ...........................................................12 Which streaming movie/TV services do you use? ............................................................................................................................................................................13 What do you listen to or view on your iPod or mobile device? (Check all that apply) ..............................................................................................13 Do you stream podcasts or other non-musical audio content on your computer or mobile device? ............................................................14 How frequently do you access the Internet/email with your smartphone or handheld device? .......................................................................14 Which do you use most on your smartphone? ..................................................................................................................................................................................15 What type of smartphone apps do you use regularly? (Check all that apply) ................................................................................................................15

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