13 Overdrive 2016 Connectivity Study | July 2016
When looking for equipment or services information from companies
online, which of the following are you most likely to try first?
(Check only one)
Click on a banner ad 0.2%
View a video 0.8%
Other 0.8%
Search a directory 9%
None of the above 9.4%
Review articles 10.9%
about products
Click a link with 20.2%
a company's name
Web search 48.7%
(such as Google)
53.7%
27.3%
7.1%
5.2%
3.6%
0.8%
0.8%
0.2%
9%
9.4%
10.9%
20.2%
48.7%
Smartphones and Handheld Devices
Do you listen to digital audio files on
a mobile device or computer?
Yes 27.3%
No 72.7%
27.3%
72.7%
