22 Overdrive 2016 Connectivity Study | July 2016
When do you access social media most often?
Only those respondents who said they use some sort of online social media network received this question.
Early morning 6.9%
Mid-morning 3%
Midday 0.6%
Mid-afternoon 1.7%
Late afternoon 4.1%
Evening 16.8%
Late at night 4.4%
No particular time 62.5%
6.9%
3%
0.6%
1.7%
4.1% 4.4%
16.8%
62.5%