6 Overdrive 2016 Connectivity Study | July 2016
On a scale of 0 to 10 (where 0 = never and 10 = constantly), how
frequently do you use the following sources of information about the
trucking industry?
0 1 2 3 4 5 6 7 8 9 10
Printed magazines 7.3% 3.6% 5% 5% 3.3% 8.4% 6.1% 7.5% 16.3% 9% 28.5%
Digital magazines (where
pages flip, zoom or provide
interactive media)
27.6% 6.3% 9% 7.1% 4.6% 11.1% 4.6% 7.3% 8.1% 5.8% 8.5%
Magazine websites 24.8% 6.9% 8.1% 8.4% 4.2% 12.5% 5.2% 6.5% 8.1% 6.9% 8.4%
Supplier websites 21.1% 6% 6.3% 6.7% 7.3% 14.2% 7.1% 8.3% 8.6% 6.9% 7.5%
Meetings and conventions 50.1% 11.5% 9.8% 4.8% 4.4% 7.1% 2.1% 3.8% 1.2% 2.7% 2.5%
Webinars 64.2% 10.7% 6.5% 4.2% 3.1% 4% 2.1% 1.7% 1.2% 1% 1.3%
Radio/satellite radio 23.1% 6.7% 4.2% 4% 6.5% 8.9% 5.2% 6.1% 6.5% 6.9% 21.9%
Email newsletters 11.9% 3.8% 4.8% 6.5% 6.1% 9.6% 6.5% 9.2% 12.9% 9.2% 19.5%
Social Media (Facebook,
LinkedIn, Twitter, etc.).
42.1% 7.3% 5% 4.6% 3.5% 7.3% 2.9% 3.1% 6% 6.7% 11.5%
Podcasts 73.3% 8.6% 4.4% 1.7% 1.2% 2.7% 2.9% 1.2% 1.7% 0.6% 1.7%
Video 41.3% 8.4% 5% 6% 4.8% 10.9% 6.9% 4% 4.8% 3.3% 4.6%
Printed magazines
Digital magazines
Magazine websites
Supplier websites
Meetings and conventions
Webinars
Radio/satellite radio
Email newsletters
Social Media
(Facebook, LinkedIn, Twitter, etc.).
Podcasts
Video
6.7
4
4.2
4.5
2
1.2
5
5.9
3.4
1
2.9
