RANDALLREILLY.COM/RECRUITING | 205-349-2990
2
HOW TO USE CONTENT MARKETING TO REACH DRIVERS
Today's truck driver is busy and doesn't have a lot of attention to spare. That is why content marketing
is so crucial. Content marketing makes engagement with your fleet valuable. How do you provide
value? Value is directly linked to the pain points of your audience. One of Harold's pain points is that
life on the road is hard.
Who is Harold?
Harold is an experienced driver with a clean CSA record. Harold doesn't
love the fleet he works for, but he isn't aggressively looking for a new
position right now.
Harold is Terry's Trucking perfect driver.
Harold is the perfect driver for Terry's Trucking. He has great references
and a fantastic employment record. Harold wants to work for a fleet where
he can stay a while and create some stability and routine in his life.
Your prospects
are busy and
don't have a lot
of time to spare.
Create a buyer's
persona to
discover the pain
points of your
audience.
HELPFUL HINT
