RANDALLREILLY.COM/TRUCKING | 205-349-2990
2
THE TRUCKING INDUSTRY'S INTRODUCTION TO CONTENT MARKETING
Your clients are busy and don't have a lot of attention to spare. That is why content marketing is so
crucial. Content marketing makes engagement with your brand valuable for your prospects. How
do you provide value? Value is directly linked to the pain points of your audience. Harold's pain
points are worn tire treads and CSA violations.
Who is Harold?
Harold is the owner of a fleet that has 100 power units on the road.
Harold doesn't want CSA violations for worn tire treads, and he also
knows that keeping quality tires on his trucks saves on fuel costs. Harold
spends a lot more than he wants on tires.
Harold is Terry's Tires perfect customer.
Harold buys tires about once a month, but unfortunately he has never
heard of Terry's Tires even though they have a higher quality tire for sale
at a lower price than he is paying right now. Harold is also a busy guy. He
has a lot to worry about and buying tires is one of those things.
Your prospects
are busy and
don't have a lot
of time to spare.
Create a buyer's
persona to
discover the pain
points of your
audience.
HELPFUL HINT
