Truck Parts and Service

March 2017

Truck Parts and Service | Heavy Duty Trucking, Aftermarket, Service Info

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"D oing business as usual" just can't be the standard any longer. That's the message resonating throughout the aftermarket world. As the widespread use of technol- ogy creeps into our daily lives more and more, the aftermarket can no longer turn its head and cover its ears. A new sales e-commerce channel is forming, and it's time for aftermarket distributors to take advantage of the many opportunities this creates. According to a recently released joint survey conducted by MacKay & Com- pany and online distributor FinditParts, 55 percent of respondents have already purchased a Class 6-8 truck or trailer part online. Additionally, of the 45 percent of respondents who had never purchased 20 Sales & Marketing T R U C K P A R T S & S E R V I C E | M a r c h 2 0 1 7 By Jonathan Willis, Associate online editor jonathanwillis@randallreilly.com Get IN line or be ON line Aftermarket distributors realizing growth through e-commerce line line line realizing growth

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