"D
oing business as usual" just
can't be the standard any
longer.
That's the message resonating
throughout the aftermarket world.
As the widespread use of technol-
ogy creeps into our daily lives more and
more, the aftermarket can no longer turn
its head and cover its ears. A new sales
e-commerce channel is forming, and it's
time for aftermarket distributors to take
advantage of the many opportunities this
creates.
According to a recently released joint
survey conducted by MacKay & Com-
pany and online distributor FinditParts,
55 percent of respondents have already
purchased a Class 6-8 truck or trailer
part online.
Additionally, of the 45 percent of
respondents who had never purchased
20
Sales & Marketing
T R U C K P A R T S & S E R V I C E | M a r c h 2 0 1 7
By Jonathan Willis, Associate online editor
jonathanwillis@randallreilly.com
Get
IN
line
or be
ON
line
Aftermarket
distributors
realizing growth
through
e-commerce
line line line
realizing growth