Used Equipment Guide
Distribution:
• August print issue of Equipment World (100,000 circulation, including 38,000 proven owners of out-of-
warranty equipment*)
• Select articles featured in the Equipment World Daily Newsletter
• Select articles featured on the Equipment World website
• Offered as a downloadable e-book through Equipment World social media and on the website
Advertisers in the Used Equipment Guide receive:
• Full-page ad in Equipment World
• Product article with photo. (Provide a photo at least 3.5 inches at 300 dpi and 250 words of copy. Copy will
be edited for space, style and clarity.)
• Copy of Guide e-book for distribution on your website and through your social media channels
• Contact information gathered through e-book downloads
• Price: $7,500
Used equipment listings:
• Print version: Dealers and auctions will be listed in a special section in the Used Equipment Guide. Listing
includes company name, address, phone and website.
• e-Book (digital) version: The full print version will
be recreated as a digital e-book, with an additional
opportunity to place used equipment ads. Ads will
include links to enable used equipment buyers to
click through to the full inventory on the dealer or
auction website.
• The e-book will be distributed through the Equipment
World website and will also be sent to all EDA proven
used equipment buyer contacts.
• Listing price: $995 per listing
Deadlines
Closing: June 30, 2017
Materials for product articles and
equipment listings: July 5, 2017
Ad materials: July 12, 2017
Advertisers in the Used Equipment Guide can be confident they are reaching
proven used equipment owners: Fifty-percent of Equipment World's audience
financed used equipment last year, according to EDA. This makes them prime
targets for buying and selling used construction equipment and trucks.
*EDA-verified
205-349-2990 | randallreilly.com/construction
