Beverage Dynamics

Beverage Dynamics Sept-Oct 2012

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

Issue link:

Contents of this Issue


Page 11 of 51

BRAND SPOTLIGHT T he World Series of Poker Circuit Tour, which features 20 stops around the country, announced that Southern Comfort 100 proof will be the presenting sponsor for this ninth season. The events began on August 9 in Mississippi and continue through May, when the national championship will be held in Harrah's New Orleans. Each circuit stop event winner will receive an automatic berth into the final event, as will casino champions at each stop. All tournament par- ticipants will be judged using a points-ranking system, rewarding those who play in multiple events, and the top 100 players will participate in the Southern Comfort 100 World Series of Poker National Championship, held from May 21-23, 2013. Korbel Hole-in-One Champion Crowned in Lake Tahoe ohn Elway came away with the victo- ry in the inaugural hole-in-one con- test sponsored by Korbel at the American Century Golf Championship. The celebrity tournament took place at the Edgewood Tahoe Golf Club in July and featured a $600,000 purse, the largest on the celebrity golf circuit. Elway's drive left J him 6 feet, 7.5 inches from the pin, leading to a $5,000 donation to the Lake Tahoe Community College Foundation in his honor. NHL Hall of Famer Joe Sakic, who made a hole-in-one on the same hole during last year's tournament, came in second. Other competitors included Brandi Chastain, Aaron Rogers, Bret Saberhagen and Bode Miller. RumChata Ships Its Two Millionth Bottle ver the first five months of 2012, 1 million bottles of RumChata have been shipped, giving the young cream liqueur a total of 2 million bottles shipped since its debut. From left, Nick Maas, RumChata O B Sales and Social Media Director; Tom Maas, RumChata Founder and Master Blender; and Brad Mundy, RumChata Vice President, National Sales Director, celebrate the mile- stone. BRANCOTT ESTATE AT SUMMER SCREENING SERIES rancott Estate Wines recently partnered with GenArt to kick off its 2012 Summer Screening Series with an advance screening of the major motion picture, "Hit & Run," in Los Angeles. The evening's festivities included a pre-screening wine reception, a Q&A session with the film's celebrity cast including Dax Shepard and Kristen Bell, and an after-party in which guests enjoyed Brancott Estate Wines. 12 • Beverage Dynamics • • September/October 2012 SAM ADAMS HONORS WINNER OF PATRIOT HOMEBREW CONTEST J im Koch and a team of judges from Samuel Adams announced that Matthew Weiz from Vermont is the winner of the brewer's fifth-annual Patriot Homebrew Contest. Hs winning beer, a dark mahogany porter brewed with five varieties of malt, is called the Robust Smoked Porter and will be available throughout the NFL season at the New England Patriots' Gillette Stadium. Each year since 2007, Sam Adams has encouraged New England football fans to enter their homebrew creations. This year, the preliminary judging took place before the end of the 2011-2012 football season, after which six finalists were judged by Koch and a panel of media judges at the brewery and Weiz was declared the winner. SoCo and Poker

Articles in this issue

Links on this page

Archives of this issue

view archives of Beverage Dynamics - Beverage Dynamics Sept-Oct 2012