Beverage Dynamics

Beverage Dynamics Sept-Oct 2012

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Advertorial HIRAM WALKER® WHIPS UP DESSERT IN A GLASS By Sarah Sercia, Brand Manager for Hiram Walker Hiram Walker, the cordials brand known for both its exceptional line of premium liqueurs, schnapps, brandies and triple sec, has unleashed a decadent new flavor sensation — Hiram Walker Whipped Cream Imitation Liqueur — and is creating trendy dessert-like mixed cocktails for you to offer your customers. Whipped is the fastest growing flavor in the spirits category, increasing in size five fold between 2010 and 20111, and has become a key growth driver in the vodka segment. With the release of this latest flavor innovation, Hiram Walker Whipped Cream Imitation Liqueur is the only nationally available whipped flavor in the cordials segment — the second most shopped retail segment behind vodka2. Whipped Cream is a natural extension of the brand's diverse flavor portfolio and, like all Hiram Walker liqueurs, this new flavor allows consumers and bartenders alike to create delicious and distinctive new cocktail recipes or develop new flavor variations on old favorites. Following are just a few of the many ways to enjoy/serve Hiram Walker Whipped Cream Imitation Liqueur. For additional recipes visit "Whipped Russian" 1 part Hiram Walker Whipped Cream Imitation Liqueur 1 part Kahlua® ? part half & half Shake well with ice. Strain over crushed ice and serve. "Whippsicle" 1 part Hiram Walker Whipped Cream Imitation Liqueur 1 ? parts Absolut® Mandarin Club soda "Cosmowhipolitan" 1 part Hiram Walker Whipped Cream Imitation Liqueur 1 ? parts Hiram Walker Triple Sec 1 ? parts cranberry juice ? part fresh lime juice Shake all in ingredients in shaker with ice and strain into chilled cocktail glass PLEASE ENJOY OUR PRODUCTS RESPONSIBLY HIRAM WALKER® Whipped Cream. Imitation Liqueur. 35% Alc./Vol. (70 Proof) ©2012 Pernod Ricard USA, Purchase, NY 1 Neilsen January 2012 2 The Liquor Shopper Experience – "The Last Three Feet" – Qualitative Phase Final Report Envirosell non holiday, 2007 Trinchero Family Estates has created a new spirits division, highlighted by the addition of CRUZ Tequila. CRUZ was developed in 2005 by Todd Nelson and brothers Saulo and Joseph Pep Katcher, both of whom have family roots in Jalisco, Mexico. The tequila is made from estate-grown 100% pure blue agave from the highlands of the Los Altos region of Jalisco. CRUZ is bottled in hand- numbered, blown glass bottles, made from 100% recycled glass and aluminum. The company recently began limited distribution of CRUZ Silver ($44.99 suggested retail) and Reposado ($52.99) through its national distribu- tion channels. In addition, the company also just added Tres Agaves Tequilas and cocktail mixes to its spirits division. Tres Agaves includes Blanco, Reposado and Añejo Tequilas; in addition, there is a cocktail- ready agave nectar; a USDA certified organic Margarita mix; and a Bloody Maria mix created specifically for tequila.…. The Farmer's Market Wine Company portfolio is now available in the U.S. through Don Sebastiani & Sons. The Australian wines include a Marlborough Sauvignon Blanc, a Gisborne Chardonnay and a unique Pinot Noir- Merlot blend from Marlborough and Gisborne. The wines are priced at $19.99 suggested retail…. Constellation Brands, which owns 50% of Crown Imports LLC, a 50-50 joint venture with Grupo Modelo S.A.B. de C.V., signed an agreement with Anheuser-Busch InBev to purchase the remaining 50% interest in Crown, as AB InBev completes its pro- posed acquisition of Modelo. The purchase price is $1.85 billion. The transaction, which is subject to regulatory approval, is expected to close during the first quarter of calendar 2013. Constellation has also purchased the Mark West wine brand from Purple Wine Company, LLC for approximately $160 million ….The BevMo! and Total Wine & More chains each opened large beverage alcohol superstores in Washington State, less than a month after Washington changed its beverage alcohol laws to allow stores of more than 10,000 square feet to sell distilled spirits products. The new Total Wine store, at a former Larry's Market in Bellevue, measures almost 30,000 square feet. Total Wine plans to expand to 10 stores throughout the state. BevMo! debuted its new store in Tacoma, WA, and the chain plans on opening at least three more stores in Washington before the end of the year….Beer, wine and spirits retailers and members of the alcohol industry from across the country gathered in Las Vegas in June to mark the 10th anniversary of American Beverage Licensees at the 10th Annual ABL Convention…. William Grant & Sons named Caspar MacRae to the newly created role of Vice President, Brand Marketing, USA. MacRae will report to Jonathan Yusen, William Grant & Sons' Senior Vice President of Marketing – North America and General Manager, Canada….Diageo has named Greg Kryder as CFO for North America. Most recently he served as president of Diageo Chateau & Estate Wines in Napa. Claudia Schubert will now serve as president of Diageo Chateau & Estate Wines…. Heineken USA has appointed Colin Westcott-Pitt as vice president of Marketing, for Heineken. Westcott-Pitt will lead marketing for the flagship Heineken brand in the U.S…. Svedka Vodka (owned by Constellation Brands) named Diana Pawlik as vice president of Marketing. Trinchero's CRUZ Tequila. FYI

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