Uniroyal Databook

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THE POWER OF THE PAW MEANS THE POWER OF RELIABILITY. AND VALUE. The United States Rubber Company began making solid and pneumatic tires soon after incorporating in 1892. By 1917, we started using the U.S. Royal ® name for our tires, and during World War II, the company produced military tires and other rubber goods for the war effort. By 1960, we were one of the first tiremakers to turn out more than one million tires in one year. During the 1960s, U.S. Royal became an iconic American brand with a new name (Uniroyal!) and the introduction of the popular Tiger Paw ® tire, which was soon original equipment on several of the decade's most famous muscle cars, like the Ford Mustang and the Pontiac GTO. As one of the "Big 4" tire brands, Uniroyal ® pushed ahead with innovative technology like self-sealing tires (re-named NailGuard ® in 1994) and several new tire lines. Becoming a part of the Michelin ® family of tires in 1990, Uniroyal continued to impress with a broad range of tires for passenger cars, light trucks, SUVs and commercial vehicles. It's been over 125 years, and Uniroyal is still moving America ahead with tires that bring all-season dependability that's surprisingly affordable to our value-seeking consumers.

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