DA TELINE Business Briefs
The Pennsylvania Liquor Control Board (PLCB) has awarded more than $1 million through the 2012-13 Alcohol Education Grant Program. Of the grants awarded, 29 will fund community law enforcement efforts; 15 will be used to support social norms campaigns, such as making sure teens know that most teens don't drink, implementing environmental management strategies such as increasing enforcement efforts and providing training for law enforcement officers; three will go to
Trinchero's CRUZ Tequila.
school districts to help fund AlcoholEDU, an online alco- hol assessment tool used to gather information on student behaviors while educating them at the same time, the Safe Proms program and a program to include alcohol educa- tion in different classroom settings; and 19 college and university grants will help schools develop strategies to reduce underage and dangerous alcohol use….Trinchero Family Estates has created a new spirits division, high- lighted by the addition of CRUZ Tequila. The tequila is made from estate-grown 100% pure blue agave from the highlands of the Los Altos region of Jalisco, and is bottled in hand-numbered, blown glass bottles, made from 100% recycled glass and aluminum. The company recently
priced at $19.99 suggested retail…. Constellation Brands, has purchased the Mark West wine brand from Purple Wine Company, LLC for approximately $160 million ….William Grant & Sons named Caspar MacRae to the newly created role of VP, Brand Marketing, USA. MacRae will report to Jonathan Yusen, William Grant & Sons' Senior Vice President of Marketing – North America and General Manager, Canada….Diageo has named Greg Kryder as CFO for North America. Diageo also named Claudia Schubert as president of Diageo Chateau & Estate Wines….Svedka Vodka (owned by Constellation Brands) named Diana Pawlik as vice president of Marketing.
began limited distribution of CRUZ Silver ($44.99 suggested retail) and Reposado ($52.99) through its national distribution channels. In addition, the company also just added Tres Agaves Tequilas and cocktail mixes to its spirits division. Tres Agaves includes Blanco, Reposado and Añejo Tequilas…. The Farmer's Market Wine Company portfolio is now available in the U.S. through Don Sebastiani & Sons. The Australian wines include a Marlborough Sauvignon Blanc, a Gisborne Chardonnay and a unique Pinot Noir-Merlot blend from Marlborough and Gisborne. The wines are
