Case Study: Summit Truck Group
Messaging:
The targeted messaging initially promoted a large selection of used trucks, with
financing and warranties available. Subsequently, the client directed a shift to a
carousel ad approach, featuring one truck package, and a link for prospects to
search their entire inventory.
Workflow:
Given the time-sensitive nature of lead capture, the workflow was built for
speed. The prospect clicked-through the form, Facebook auto-filled available
data, the user indicated how soon they were interested in purchasing equipment,
and the lead immediately flowed into a client accessible Google Sheet.
Results:
The campaign exceeded expectations, consistently coming in at 46% lower than
the cost-per-lead objective that had been established.
4
5
6
The key elements of increasing truck inventory turnover, are 1) having access to RigDig
proprietary data, revealing propensity to purchase used or new vehicles, preferred
brands and purchase cycles; 2) strong client oversight and an established cost-per-lead
objective; 3) an effective marketing plan designed to test, learn and refine for media/
messaging optimization; 4) developing an accelerated workflow to ensure leads get to
sales as quickly as possible, and don't grow stale.
Randall-Reilly | randallreilly.com | 205-349-2990
First Ad
Second Ad
