Randall-Reilly | randallreilly.com 8
What were the results?
Reaching Drivers with Video Advertising
Since the beginning of the campaign, the cost per hire has reduced
by 44%. This directly resulted in 2 hires.The campaign had an average
CPL of $31.3 and clicks-to-views were at 40%.
The success of this video campaign met Prime's expectations and
put the Prime brand in front of the drivers they were looking for.