IDA Universal

July/August 2017

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I DA U N I V E R S A L J u l y -Au g u s t 2 0 1 7 4 EDITOR'S NOTES Nancy Estes, MBA, CAE Executive Director/Editor My best to you and yours, Nancy Y our IDA Convention is right around the corner. Consider these reasons to attend, learned from members over the years: ● e more relationships you build, the more revenue will fl ow to your company. ● Long distance business relationships are stronger and longer lasting when they're reinforced with face-to-face meetings. ● e heavy equipment industry has dramatically changed and continues to evolve. OEMs are in Europe, India, China, Korea, Indonesia and South America, among other countries. All come to the game with diff erent issues and pricing, and all aff ect your business. Find out, in person, what you need to know. ● Professional speakers expand your business knowledge. is year's speakers are among the best. Google them for yourself: • Bob DeStefano: Online Marketing and Social Media • Eli S. Lustgarten: Global Outlook on the Heavy Equipment Industry ● Some of you have clients come every year. is brings lasting benefi ts: • One-on-one time that says, "I appreciate your business!" • Opportunity to gauge relevancy of your products and services and whether they continue to meet your clients' needs. • A platform for updating your clients on new or enhanced products and services or changes in the company or its personnel. • e ability to meet with multiple custom- ers at an attractive, reasonably priced venue versus the high cost of traveling to individual customer locations. ● Where would you have a better opportunity to assess your competition – what they're doing and where they are headed? ● e heavy duty a ermarket has its own little quirks. Only the IDA show provides a concentrated focus on your industry. ● For those of you fairly new to this group, nothing compares to the IDA convention for making vital contacts and ensuring they get to know you. ● Traveling to shows around the world aff ords more advantages than ever before for companies. When evaluating how others stack up compared to IDA, consider the following: • With how many individuals do you get to have genuine, in-depth conversation? • Do you get to engage with key decision makers, such as owners/general managers and vice presidents of sales, as you do with the Independent Distributors Association? • Is the environment conducive to networking with companies like yours to "pick their brains" about what is working, what is not and why? Do you have opportunities to share what you know with others, so they can learn from you? ese interactions generate lifelong friendships. ese are the associates you can call on to solve problems and work together throughout the year. ● e relaxed environment enables you to learn, plan, brainstorm and perhaps even eliminate that fi nal resistance in the prospect you've been negotiating with. ● It's an ideal opportunity to experience top-notch vacation spots (not to mention all the documented advantages of getting away from the offi ce). San Antonio is going to be tremendous! Members come away from every IDA Convention with new friends and invaluable industry knowledge. Decide now to be part of this event! http://idaparts.org/convention/ IDA Convention: Need Convincing?

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