22
Sales & Marketing
W
hile there may be no one size-fi ts-all answer to creating a successful
business, many aftermarket leaders say one business practice that's
almost universally valuable is a strategic alignment plan.
Ensuring a company's market strategies, work initiatives and overall end goals
are totally aligned for everyone plays a signifi cant role in determining the success
of a company.
Strategic planning is important to an organization because it provides a
sense of direction and outlines measurable goals. It is a tool that is useful for
guiding day-to-day decisions and also for evaluating progress and changing
T R U C K P A R T S & S E R V I C E | S e p t e m b e r 2 0 1 7
By Jonathan Willis, Associate online editor
jonathanwillis@randallreilly.com
Getting
it all
lined up
Corporate
strategic
planning leads
to success
