Aggregates Manager Digital Magazine
Issue link: http://read.dmtmag.com/i/878969
AGGREGATES MANAGER / September 2017 17 Determine the operation's 'lifeline' Build relationships with customers Discuss 'hits' and 'misses' Although historical data and input from everyone involved in the material production process are key to developing an accurate forecast, it's important to consider other factors, such as geographic location (urban or rural area of the country), geological re- sources, and any signifi cant micro or macro factors. For rural operations, this may include analyzing housing starts. Other operations may need to con- sider permits applied for or received, or local or state transportation agency projects that have been let. Obtaining sales and other data from customers that is important to factor into predicting production numbers — information often considered sensitive and proprietary — could be challenging without an established, trusted relationship. By developing good customer relationships, producers are able to attain information to predict accurate forecasts and better serve them. It is also vital to constantly pay attention to what is happening in the marketplace to make sure your operation has enough material and is ready to respond. Take a look at and discuss issues that may have im- peded production, such as equipment malfunctions or any problems with serving customers, including not having adequate material to meet their needs, as well as any other service failure. Recognize and talk about successes as well, such as getting an unexpected project or achieving production above expected goals. Understanding these problems and accomplishments allows an operation to develop a good pulse of the market, which assists in forecasting production. 2 3 4