Beverage Dynamics

Beverage Dynamics Nov-Dec 2012

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Cover photography by John Montana 12 features Volume 124, No. 6 November/December 2012 18 35 Beverage Dynamics Advertising & 28th Annual Promotion Awards The best advertising, promotion, packaging and merchandising materials in the beverage alcohol industry today. departments 12 24 Holiday Innovation Drives Cognac By Jack Robertiello By Jack Robertiello 18 A Match Made in Washington BevMo!, the 124-store California-based chain, is opening stores in the Washington State market. By Cheryl Ursin While American brandies see a modest decline, the higher- priced cousin moves up. Merchandising Our 2012 review of some of the holiday-themed point-of-sale materials and value-added packaging available to retailers this year. 30 Retailer Wine Selections The Beverage Dynamics National Retailer Wine Panel recommends a lineup of top quality/value wines for the holidays. By Richard Brandes Beverage Dynamics • www.beveragedynamics.com • November/December 2012 • 3 Editor's Note . . . . . . . . . . . . . . .4 FYI . . . . . . . . . . . . . . . . . . . . . .6 Brand Spotlight . . . . . . . . . . . .10 On The Shelf . . . . . . . . . . . . . .53 Advertisers' Index . . . . . . . . . .54 Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/June, July/August, September/October, November/ December) by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offices. Subscriptions: Single copies $8 U.S.; $12 Canada/ Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 or call the Beverage Dynamicscustomer ser- vice number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2012 by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unso- licited materials. The Beverage Information Group publishes Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industry Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book. Postmaster: Send address changes to Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823

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