Holiday Merchandising
The following is our 2012 review of some of the holiday-themed point-of-sale materials and value-added packaging available to retailers this year.
One of several holiday-themed in-store merchandising materials, Jack Daniel's is making a statement – "Hard To Make. Harder To Give Away." – with this case card featuring the brand family, including Jack Daniel's Tennessee Honey Liqueur, Jack Daniel's Tennessee Whiskey, Jack Daniel's Single Barrel Whiskey and Gentleman Jack. The brand is also featuring a mass brand display with real wooden barrels and an eye- catching window cling.
This holiday season, Jameson Irish Whiskey is offering this hand- some Jameson Gift Tin that contains a 750 ml of the best-selling Irish whiskey.
Chivas Regal is offering two value-added for the holidays: Chivas 12 Year Old 750ml Dan Funderburgh Gift Tin, as well as the Chivas 12 Year Old 750 ml packaged with two rocks glasses.
Bacardi wants holiday revelers to "Party Up" with this handy carrier pack holding one 200 ml bottle each of Bacardi Superior, Bacardi Gold, Bacardi Oakheart and Bacardi Limon.
Kahlúa is featuring a festive hol- iday tin this season. The package includes a 750 ml of Delicioso Kahlúa Coffee Liqueur along with classic Kahlúa drink recipes.
Jim Beam is featuring a holiday pole topper with case cards and a fireplace display as part of its in-store display advertising. The bourbon's White and Black offerings are also available in a gift set that includes a 750 ml bottle and two sports-themed glasses.
The Patron Anejo gift pack includes a 750 ml bottle of ultra-premium tequila and a set of decorative holiday ornaments in the shape of the iconic Patron bee.
24 • Beverage Dynamics • www.beveragedynamics.com • November/December 2012
