Beverage Dynamics

Beverage Dynamics Nov-Dec 2012

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Advertorial Kahlúa® Extends The Night Midnight™ By: Michelle Sanders, Brand Director Kahlúa, Pernod Ricard USA Innovation is a priority for the world's #1 selling coffee liqueur. Most recently, the brand upgraded its packaging, launched new ready to drink cans and debuted limited release Kahlúa Gingerbread and Peppermint seasonals. Now Kahlúa is reinforcing its commitment to brand innovation with a match-up like no other. New Kahlúa Midnight combines black coffee with the smooth taste of sugarcane rum from the Veracruz region of Mexico. Its higher proof, slightly sweet taste from an iconic and trusted brand, raises the bar on sweet straights by offering the ultimate shot of rum and black coffee for bar owners and consumers to keep the party going, even after the clock strikes twelve. The "shot" culture is in full swing. More and more, however, consumers are asking for shots with sweeter taste pro- files. Kahlúa Midnight offers the perfect balance of sweetness and black coffee for consumers out to party the night away. It is delicious served from the bottle as a chilled shot followed with a slice of orange for a delicious finish, or it can be mixed in a range of signature shot recipes. Kahlúa Midnight is the perfect choice for retailers and on-premise operators looking to capitalize on the growth of sweet straights and keep their customers happy long into the night. Suggest one of these Delicioso Kahlúa Midnight shot recipes or visit www.kahlua.com for more cocktail suggestions: GORDITO 1 part Kahlúa Midnight™ 1 part ABSOLUT® 1 part Irish stout Add Midnight and vodka in a cocktail shaker. Add ice, shake and strain into a shot glass. Top with stout. MIDNIGHT BIRTHDAY PARTY 1 part Kahlúa Midnight™ 1 part whipped cream vodka Whipped cream and sprinkles Shake vodka and Midnight together with ice and strain into shot glass. Top with whipped cream and sprinkles. Happy birthday! Campari has bought a 81.4% controlling stake in Lascelles deMercado & Co., the Jamaican producer of Appleton Estate Rum. The Milan-based company also said it would make an additional offer for all the outstanding shares. The purchase price was reported as $414.8 million. Besides Appleton Estate Rum, Campari also gets control of Wray & Nephew and Coruba rums….The Anchor Distilling Co. was named exclusive U.S. importer for Hine Cognacs…. Ireland's C&C Group announced plans to acquire Vermont Hard Cider Co. LLC, maker of the best-selling Woodchuck brand in the U.S., for $305 million. The pending acquisition occurs as sales of hard cider have grown dramatically over the past two years in the U.S…. Heineken USA appointed Matthew Kahn as vice president of marketing for Portfolio Brands. Kahn is now responsible for leading the development and execution of brand strategy, media and public relations for Dos Equis, Newcastle Brown Ale, Amstel and the recently acquired Strongbow Cider brand…. V2 Wine Group of Sonoma, CA, and West Coast Wine Partners of Napa, CA, announced a sales and marketing partnership. Under the terms of the agreement, V2 Wine Group will manage the distribution network of West Coast Wine Partners' Valley of the Moon Winery and Lake Sonoma Winery brands through- out the U.S. West Coast Wine Partners acquired the two brands along with the historic 60-acre Madrone Vineyards property in Sonoma Valley from F. Korbel & Bros. this past August….Pernod Ricard USA and Corby Distilleries Ltd. inked an agreement giving Pernod the exclusive right to represent Wiser's Canadian Whisky and Polar Ice Vodka in the U.S.; Pernod Ricard USA has also expanded distribution of its Olmeca Altos 100% Blue Agave Tequila to California, Oregon, Massachusetts, Michigan and Indiana, with other markets to come next year…. Sidney Frank Importing Company was appointed the exclusive importer and distributor of the entire line of New Zealand-based VnC ready-to-serve products in the U.S.... Aveníu Brands has appointed Cory Sibley as national sales director…. Serrallés USA, exclusive distributor of Don Q Rums, has named Greg Ellison as director of national off-premise chains… American Beverage Licensees (ABL) has released a new study on the overwhelmingly positive economic impact that America's beer, wine and spirits retailers have on jobs, taxes and the overall economy. The 2012 Economic Impact Study of America's Beer, Wine and Spirits Retailers underscores the significant role that retail beverage licensees have on the national, state and local economies by providing nearly 1.45 million direct jobs. The total economic impact of America's beer, wine and spirits retail industry is more than $184 billion….Wines of Chile USA has launched a new website dedicated specifically to the needs of the trade, www.WinesOfChileUSA.com, which includes information such as staff training and educational materials in print, PowerPoint and video formats, a searchable database of wine ratings, access to a large gallery of down- loadable photos, and more. In our previous issue, we incorrectly identified Kyle Nadeau (right) from our profile of San Francisco's D&M Liquors. He is the store manager and is seen here with store owner Mike Politz. The story also neglected to mention that Mike's wife, Karen Politz, is co-owner of the store. We regret the errors. FYI

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