to the cup, but this is a good thing—Granny Smith apples are astringent. And many Ceylons, particularly low-grown ones, can a sweet, slightly fruity quality to their taste.
congou teas can make great bases for tea blends which incorporate other ingredients. On the other hand, Assam and Ceylon can blend together very nicely. "The Assam brings a hearty malty note, along with a
Waddington has found that teas from Nilgiri and China "
pronounced bottom end, while the Ceylon can contribute high/bright notes even with a little fruitiness. That can be a marvelous blend,
teaware being used. In fact, for many specialty coffee and tea retailers, teaware is a great upselling opportunity when serving new tea drinkers as well as tea aficionados. (For more on teaware, see "Steeped in form and function" on page 29.)
For every great cup of tea you will find wonderful new " he says.
HEALTH CONCERNS Bernstein says that the key trends in hot tea continue to
be the growth in green tea, chai and Yerba Mate driven by increasing demand from health-conscious consumers. "These teas will remain in demand and enjoy a continued growth rate," Bernstein says. "In the last year exponential
growth in puer has pleasantly astounded the tea industry because it is such a rare form of tea and not widely known.
Not widely known, that is, until the recommendation of Dr. Oz on his television show set this distinct Southern China tea on a wild run that has not abated over the last year.
restaurants and TV food shows will be happening to the world of specialty tea over the next few years," Waddington says. "It's becoming hip and edgy. Interest in the rare, unusual, and highest quality will continue to grow.
Waddington says the "Foodie Generation" is coming to tea. "What you have seen happen in the last 10 years to
"
in desserts, main dishes, at the bar in mixed drinks, all sorts of places you would never would have expected. This will raise the public's awareness and demand for the highest quality specialty tea (as opposed to their demand for convenience teabags)." To help educate and stay connected with tea consumers,
never die, this may be overshadowed by the gourmet appeal. "Also, the incorporation of specialty tea into the culinary arts itself will continue to grow," Waddington says. "You will see tea
While the public's interest in the health aspects of tea will "
communicating with them—via Facebook, e-mail blasts, online newsletters or timely tweets—is also going to play a bigger role in the blended tea market segment. For example, Adagio Teas features a wealth of information on its website— from a tea knowledge database of information to tea buyers' travel blogs to "meet the farmer" articles—all with the goal of drawing tea drinkers further into this growing industry. SCR
ECO-FRIENDLY
GIFT & GOURMET PACKAGING
100% Recycled Woodland Snowman Shopping Bag Collection
Save up to 80% on top services and products for your business
See our deals and save specialty-retailing.rapidbuyr.com/deals Leverage the buying power of millions of businesses
Packaging with Purpose www.NashvilleWraps.com/SCR 800-547-9727 28 deals Powered by
© 2012
