Specialty Coffee Retailer

Specialty Coffee Retailer November 2012

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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SUPPLIES AND SERVICES coffee order while in transit, so they can bypass the line in the shop. The app is complemented by full online ordering and an in-store iPad Kiosk solution, as well as enhanced flexibility and power in ordering processes and menu design, a new graphical interface for cashiers and extensive enhancements to employee management and inventory features. Visit www.coffeeshopmanager.com for more information. good houseware or gift item that adds a new dimension to the coffee press trend with a classic design in rich colors. The 8 Cup Classic Coffee Press delivers full, rich French Press coffee that is easy to make and delicious every time. It gives the user complete control over steep time and eliminates the need for paper filters, which can filter out the nuances of coffee flavor. Made with high-quality durable glass and stainless steel parts framed with chrome accents, it features a heat-resistant knob on the lid, and an advanced easy-to-use filter plunger for superior brewing. Visit www.primulaproducts.com for more information. FRENCH PRESS HAS STYLE The Primula 8 Cup Classic Coffee Press is a U.S. POSTAL SERVICE STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION (Required by 39 U.S.C. 3685) 1. Title of publication: Specialty Coffee Retailer 2. Publication No. 0012-865 3. Filing Date: September 29, 2012 4. Issue Frequency: Monthly 5. No. of Issues Published Annually: 12 6. Annual Subscription Price: Free 7. Complete Mailing Address of Known Office of Publication: M2MEDIA360, 1030 W. Higgins Road, # 230, Park Ridge IL, 60068 Contact person: Joanne Juda-Prainito, 630.543.0552 8. Complete Mailing Address of Headquarters or General Business Offices of Publisher: M2MEDIA360, 1030 W Higgins Rd., Suite 230, Park Ridge, IL 60068 12. Not Applicable. 13. Publication Name: Specialty Coffee Retailer 14. Issue Date for Circulation Data Below: September 2012 15. Extent and Nature of Circulation: a. Total No. of Copies (net press run) 10. Owner: Bev-Al Communications, 777 E. Tahquitz Canyon Way, Suite 313, Palm Springs, CA 92262 11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: None b. Legitimate Paid and/or Requested Distribution (1.) Outside County Individual Paid/Requested Mail Subscriptions Stated on PS Form 3541 10,991 (3.) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (4.) Nonrequested Copies Distributed Outside the Mail e. Total Nonrequested Distribution (Sum of 15d (1), (2), and (3) f. Total Free Distribution (Sum of 15c and e) g. Copies Not Distributed h. Total (Sum of 15f and g) d. Nonrequested Distribution (1.) Outside County Nonrequested Copies Stated on PS Form 3541 (2.) In-County Nonrequested Copies Stated on PS Form 3541 c. Total Paid and/or Requested Circulation 16. Publication of Statement of Ownership: Publication required will be printed in the November 2012 issue of this publication. 17. Signature and Title of Editor, Publisher, Business Manager, or Owner: JM Juda-Prainito, Sr VP Market Development, 09.29.12 i. Percent Paid and/or Requested Circulation (15c divided by f times 100) 13,421 82.84% 13,267 154 2,276 458 b. Total Requested and Paid Print Copies(Line 15C) + Requested/Paid Electronic Copies c. Total Requested Copy Distribution(Line 15F) + Requested/Paid Electronic Copies d. Percent Paid and/or Requested Circulation (Both Print and Electronic Copies) PS FORM 3526-R WORKSHEET If you are using PS Form 3526-R and claiming electronic copies complete below: a. Requested and Paid Electronic Copies 40 12,500 14,776 85% 1,509 (4.) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®) — 10,991 (3.) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS® (2.) In-County Copies Requested by Employers for Distribution to Employees by Name or Position Stated on PS Form 3541 — — 1,818 — — Each Issue During Single Issue Published Preceding 12 Months Nearest to Filing Date 13,421 Average No. Copies 9. Full Names and Complete Mailing Addresses of Publisher and Editor: Group Publisher: Charlie Forman, Sr. Vice President, Editor in Chief: Pan Demetrakakes, M2MEDIA360, 1030 W Higgins Rd., Suite 230, Park Ridge, IL 60068 BIG MARSHMALLOWS HAVE DRINKS COVERED MaddyMelts are handmade marshmallows big enough to cover most of the surface of a beverage cup, offering a fun and tasty alternative to whipped cream. Custom marshmallow shapes for the holidays are available. MaddyMelts are available individually wrapped in packages of eight, to serve one at a time or display as register take-away items. Visit www.madysonsmarshmallows.com for more information. BAMBOO STAND IS SLEEK AND 'GREEN' The newest addition to Melitta's lineup of pour-overs is the stylish bamboo pour-over, featuring a 100 percent solid bamboo stand with porcelain cone. This sleek piece is equally ideal for intimate dinner parties, family breakfasts or book club gatherings. The stand is especially suited for use with Melitta's bamboo filters. Made of 60 percent bamboo, the filters feature micro-fine, flavor-enhancing perforations that release coffee's full flavor, keeping impurities out for a rich-tasting cup of coffee. Visit www.melitta.com for more information. PERKA ADDS SOCIAL MEDIA FEATURES Perka, the electronic customer loyalty Actual No. Copies of 13,934 10,887 — — 10,887 1,237 13,934 78.75% 13,825 110 1,700 2,937 — — — software app, has added new social media promotion features to its mobile marketing and loyalty platform, making it easier for merchants to engage customers on Facebook and Twitter. Special offers can reward consumers that "like" or follow the merchant on Facebook and Twitter. Perka also generates sharable coupon web-links that merchants may post and customers can share with friends. Regular customers can now share Facebook updates when they visit or earn a perk at a merchant. Visit www.getperka.com or call 503-427-1377 for more information. ESPRESSO DRINKS CHILLED, BOTTLED illy issimo, a ready-to-drink, 12,500 15,437 81% 1,613 Italian espresso style beverage, is now available to be enjoyed any time from 9.5-ounce resealable glass bottles in three flavors: Latte Macchiato, Cappuccino, and Mochaccino. Latte Macchiato is a smooth espresso coffee drink blended with milk and sugar. Cappuccino is a rich espresso taste blended with lowfat milk and cocoa, and Mochaccino delivers the first coffee made with Domori cocoa. They are available in individual bottles with a suggested retail price of $2.49. Visit www.illy.com for more information.

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