Cheers

Cheers November/December 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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CHEERS CLASSIFIEDS MIXES & SUGARS Enhce Margarita Salts Margarita Mix Colored Triple Sec & other premium cocktail mixes (800) 782-4508 Maximize the positive press from your feature in TRENDS IN LIQUEURS AND CORDIALS BRANDY AND COGNAC DOMESTIC BEER UPDATE SELLING CIDERS ® M2MEDIA360 ® O CT O BE R 20 1 2 W WW.CHE ER S ONLI NE . C OM PAIR TO BE DIFFERENT Michael Pierce of San Francisco's Maverick restaurant is a master of unique food and wine pairings AGE VERIFICATION Your Ses Colored & Flavored Martini Sugars Now offering short-run reprints! Order 100 copies or less. (01) cover CH1012.indd 1 10/2/2012 9:13:26 AM For custom reprints contact us today! (678) 292-6054 cnaughton@m2media360.com Want to reach qualified buyers? Then rent our list of targeted, qualified readers for your next direct mail promotion. Call today for more information regarding our product lines and extensive database marketing programs. Statement of Ownership, Management and Circulation 1. Publication Title: Cheers 2. Publication No.: 0007-239 3. Filing Date: September 29, 2011 4. Monthly except Jan/Feb, July/Aug, Nov/Dec 5. Number of issues published annually: 9 6. Annual subscription price: Free 7. Complete mailing address of known office of publi- cation: 17 High Street, 2nd Floor, Norwalk, CT 06851 Contact Name: Joanne Juda-Prainito, Phone: 630-543-0552 8. Complete mailing address of headquarters or gen- eral business office of publisher: 17 High Street, 2nd Floor Norwalk, CT 06851 9. Full names and complete mailing addresses of pub- lisher, editor and managing editor: Charles Forman, Senior VP and Group Publisher; 17 High Street, 2nd Floor, Norwalk, CT 06851 Melissa Dowling, Editor, 17 High Street, 2nd Floor, Norwalk, CT 06851 Managing Editor: N/A 10. Owner: Bev-Al Communications: 777 E. Tahquitz Canyon Way, Palm Springs, CA 92262 11. Known bondholders, mortgagees and other security holders owning or holding one percent or more of total amount of bonds, mortgages or other securities: None 12. N/A 13. Publication: Cheers 14. Issue date for circulation data: September 2012 15. Extent and nature of circulation: Average no. of copies each issue during preceding 12 months No. of copies of single issue published nearest to filing date a. Total no. of copies (net press run) 72,603 70,918 b. (1) Outside County Individual Paid/Requested Mail Subscriptions Stated on PS Form 3541 69,813 69,798 www.cheersonline.com 2. In-County Copies Requested by Employers for Distribution to Employees by Name or Position Stated on PS Form 3541 — — 3. Sales through dealers and carriers, street vendors, counter sales and other paid or Requested discribution Outside of USPS 4. Requested copies Distributed by Other Mail classes through the USPS — — c. Total Paid and/or Requested Circulation 69,813 d. Nonrequested distribution by 1. Outside County Nonrequested Copies Stated on PS Form 3541 1,392 — — 69,798 425 2. In-County Nonrequested Copies Distributed Through the USPS by Other Classes of Mail — 3. Nonrequested Copies Distributed Through the USPS by Other Classes of Mail — — — 4. Nonrequested copies distributed Outside the Mail 261 e. Total Nonrequested distribution 1,653 f. Total distribution 71,466 g. Copies not distributed 1,137 h. Total 72,603 400 825 70,623 295 i. Percent paid and/or requested circulation 97% 70,918 99% 16. Publication of Statement of Ownership for Requester Publication is required and will be printed in the November/December 2012 issue of this publication. 17. I certify that all information furnished on this form is true and complete. Signed: JM Juda-Prainito, Sr VP Market Development September 29, 2012 LIST RENTAL Cheryl Naughton (678) 292-6054 cnaughton@m2media360.com CHEERS ADVERTISER INDEX PAGE Budweiser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Beam Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Guinness Draught. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10,11 Cheers Beverage Conference . . . . . . . . . . . . . . . . . . . . . . . . . 5 BIG Fact Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Cheers Benchmark Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Cheers Subscriptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Ultimat Vodka. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Kahlúa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12,13 Riedel Crystal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Tito's Vodka . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Estrella Damm Spanish Beer . . . . . . . . . . . . . . . . . . . . . .14,15 IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, WI Anthony F. Bongiovanni tbongiovanni@m2media360.com Tel (248) 253-0108 Fax (248) 253-0164 EAST, WEST & INTERNATIONAL AK, AZ, CA, CO, CT, DE, HI, ID, MA, ME, MT, NH, NM, OR, RI, UT, VT, WA, WY, Canada and International mmarcon@m2media360.com Tel (248) 761-6231 Fax (519) 972-5169 Mark Marcon CHEERS REGIONAL SALES OFFICES MIDWEST AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV SOUTH AND METRO NY drittenberg@m2media360.com Tel/Fax (215) 860-0306 Cell (215) 431-8787 Debbie Rittenberg cnaughton@m2media360.com Tel (678) 292-6054 Fax (360) 294-6054 LIST RENTAL/REPRINTS Cheryl Naughton NOVEMBER/DECEMBER 2012 | 45

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