Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.dmtmag.com/i/936627
50 commercial carrier journal | february 2018 COVER STORY: DRIVER PERFORMANCE Prescriptive analytics One of the hallmarks of a successful driver management program is that everyone involved knows the score and what to do, no matter how complex the underlying data. Fleet mobility provider PeopleNet's Video Intelligence product provides users with access to video and event data captured by its Onboard Event Recording application. Jim Angel, vice president of Video Intelligence, says the platform is ready to incorporate more feeds from vehicle camera systems. Video and event data from vehicles is transmitted to the cloud and accessed by fleets using the online PeopleNet Fleet Manager portal. As part of PFM, fleets get a Safety Analytics dashboard that identifies their most at-risk drivers. To date, the company has more than 35,000 drivers in the Safety Analytics system, Angel says. e Safety Analytics dashboard uses a four-tier scoring system that mirrors the crash predictors found in American Transportation Research Institute studies. e dashboard also provides data visualization tools that identify drivers by degree of risk. Drivers with risk scores in the top 10 percent in each cat- egory, and the top 10 percent overall, are highlighted in red, followed by yellow and green for the top performers. e dashboard and scoring system use data captured by the PeopleNet system and includes violations for posted speed limits and hours of service. ey also import daily Compliance Safety Accountability violation data through the company's partnership with Vigillo. In addition to the Safety Analytics dashboard, the PFM portal comes with a 10-column driver scorecard. Fleets that use products from PeopleNet's data analytics firm, Vusion, can use these columns for more advanced metrics. Vusion is developing new mathematical formulas to iden- tify leading predictive indicators of driver risk, Angel says. An analysis might show that unsafe drivers are more likely to not complete pre- and post-trip inspections or use seatbelts. Aer identifying which drivers are the riskiest, the next step is to determine the best corrective action using prescrip- tive analytics. Teletrac Navman's mobile fleet management platform has a driver scorecard that shows drivers their percentile for each metric and what behaviors they need to address for improvement. One metric that fleets can track in the scorecard is stop sign violations. e system compares the vehicle's location and move- ment to a database of stop signs to detect instantly if the driver rolled through a stop sign or waited momentarily. Another Teletrac Navman module unites prescriptive analyt- ics and coaching. e Adaptive Intelligence module has become popular in Australia because of the country's laws that place more accident liability on fleet owners, says Sid Nair, the compa- ny's senior director of transportation practice. With Adaptive Intelligence, the driver scorecard can be tied to online driver training modules. If a driver has a high number of harsh braking incidents, the system automatically will trigger an assignment for him to review a training mod- ule on defensive driving. Omnitracs offers Driver Center, the online interface for Omnitracs' predictive models for accidents, turnover and fatigue. e predictive models for driver safety and turnover can be customized to fleets' needs to be "as complex or simple as the cli- ent wants it," Dominick says. e data can come from the fleet's own management platforms and other databases. e Driver Center identifies both the drivers who should be contacted to prevent accidents or turnover – depending on the predictive models the fleet uses – and the reasons why they are at risk. Bringing it all together In 2016, transportation technology provider Idelic acquired SafetyBox, a driver safety management system created by Pittsburgh-based less-than-truckload carrier Pitt Ohio Ex- press (CCJ Top 250, No. 47). Idelic then collaborated with Carnegie Mellon University PeopleNet's Safety Analytics dashboard segments drivers into green, yellow and red profiles of risk. Teletrac Navman's driver scorecard gives up-to-date views of areas that need improvement.