Propickup Digital Magazine
Issue link: http://read.dmtmag.com/i/94279
EDITOR'SNOTE GOING BEYOND California who praised the magazine and the articles. His only wish was we be pub- lished more often and had more articles. I replied and asked A if he'd been to our website. Nope. The reality is the bulk of our articles, buyers guides, reviews, news, new products and other helpful information for our readers is right there at the fi ngertips at propickupmag.com. Reading the printed magazine is a lot like going into Outback Steakhouse or the Ol- ive Garden and reading just the fi rst page of the menu where all the appetizers are listed. To get to the real THE PRINTED PAGE few weeks back I received a compli- mentary e-mail from the owner of a construction company in Southern Then there're the dozens of how-to articles, vehicle news items, tech tips, re- views and buyer's guides on the ProPickup website that never appear in the magazine itself. food you have to turn the pages. In our case, you really need to visit the website to get the whole picture of what's off ered. Where we can only bring you good stuff The printed magazine is like the appetizer page of a big menu: The bulk of the meat and potatoes is on the website. every other month in the magazine, the website allows us to post new products, press releases, industry-related news, ve- hicle recalls and other items every day. In addition, where we are limited on how many pages we can devote to a particular article in the magazine, the website allows us to bring you a lot more information. For example, where a how-to article may be just a half-dozen photos in print, we might have a gallery of 20 or 30 detailed images and diagrams in the same article on the website. Those same articles include links to re- lated stories or to manufacturers so you can research a topic or product of interest just by making one click of the mouse button. 4 PROPICKUP December 2012 Our editorial staff spends the majority of our time working on web-related articles. We do that so read- ers like you can stay on top of what's new, what aftermarket products make your pickups more effi - cient, what upgrades we're making to the trucks we work on, and to give you ideas for upgrades of your own making. By all means keep reading the printed is- sue that comes pack- aged with our sister magazines (Equipment World, Better Roads, Total Landscape Care and Aggregates Manager) – or you receive digitally via e- mail. We take a lot of pride in the magazine, how it looks and the information within its pages. But if you want the "rest of the story, " as Paul Harvey was fond of saying, make propickupmag.com one of your web favorites. There you'll fi nd a wealth of great infor- mation for those who depend on pickups for their business – and there's some- thing new within those "pages" everyday. Corporate Chairman/CEO: Mike Reilly President: Brent Reilly Chief Process Offi cer: Shane Elmore Chief Administration Offi cer: David Wright Senior Vice President, Sales: Scott Miller Senior Vice President, Editorial and Research: Linda Longton Vice President of Events: Alan Sims Vice President, Audience Development: Stacy McCants Vice President, Digital Services: Nick Reid Director of Marketing: Julie Arsenault propickupmag.com /ProPickup-magazine @ProPickupMag Editorial Editorial Director: Marcia Gruver Doyle Editor: Bruce W. Smith Executive Editor: Tom Jackson Associate Editor: Larry Walton Managing Editor: Amy Materson editorial@propickupmag.com Design & Production Art Director: Richard Street Advertising Production Manager: Sheana Sexton production@propickupmag.com Construction Media Senior VP, Construction Media: Dan Tidwell VP of Sales, Construction Media: Joe Donald Promotions & Marketing, Construction Media: Mike Porcaro sales@randallreillyconstruction.com 3200 Rice Mine Rd NE Tuscaloosa, AL 35406 800-633-5953 randallreilly.com Bruce W. Smith, Editor ProPickup is a registered trademark of Randall-Reilly Publishing Company, LLC., 3200 Rice Mine Road N.E., Tuscaloosa, AL 35406. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Copyright © 2012 Randall-Reilly Publishing Company, LLC.