Great content
yields great results.
It is imperative to produce great content to drive the success of your campaigns. Good content marketing provides
value to your audience. As you go through the worksheet, ask yourself, Why does my audience care? How does this
make their life/job better? Is this about me and my products?
The answers to these questions are key to creating high impact content. This worksheet is designed to help you find
content themes, plan distribution channels, and define the goals of your content marketing.
What pain
point can
you address?
Subject Matter Content Themes Content Format Distribution Content Win
Subject Matter Content Themes Content Format Distribution Content Win
What objection
do you want to
overcome?
Subject Matter Content Themes Content Format Distribution Content Win
What do you
want your
customers to
understand?
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Content Format
Distribution
Channels
Form-Gate Frequency Timeline Content Win
Content Theme/
Title