Issue link: http://read.dmtmag.com/i/574012
GOALS ACHIEVED FORMATS DISTRIBUTION FREQUENCY FORM-GATED POSSIBLE WINS Storytelling, Branding, SEO Blog Posts Facebook, Native Advertising, Twitter Weekly to Daily no Pageviews Storytelling, Branding, SEO Video Facebook, YouTube, Google Display Network, Native Advertising, Paid Search Monthly to Weekly no Views Education Slideshow Facebook, Google Display Network, Native Advertising Monthly maybe Downloads Education White Paper Facebook, Twitter, Google Display Network, Email, Native Advertising Monthly yes Downloads Entertainment Quiz Facebook, Twitter, Native Advertising Monthly to Weekly no Completions Education eBook Facebook, Twitter, Google Display Network, Email, Print Quarterly yes Downloads Education, Entertainment Magazines Truck Stops, Facebook, Twitter, Google Display Network, Email Quarterly to Monthly yes Subscribers Education, Discovery Calculators Facebook, Twitter, Google Display Network, Email, Native Advertising, Paid Search Quarterly to Monthly yes Downloads Education, Presentations Twitter, Google Display Network, Email Quarterly to Monthly yes Downloads Storytelling, Interactive Microsites Facebook, Twitter, Google Display Network, Native Advertising Quarterly no Downloads Education Infographics Facebook, Twitter, Email, Native Advertising Quarterly to Monthly no Pageviews Education Product Guides Facebook, Google Display Network, Email, Paid Search Quarterly yes Downloads Education Webinars Facebook, Twitter, Google Display Network, Email Quarterly to Monthly yes Registrations Partnership Checklist Facebook, Twitter, Email, Native Advertising Quarterly to Monthly maybe Downloads Partnership Guidebooks Facebook, Twitter, Email, Native Advertising, Paid Search, Google Display Network Quarterly yes Downloads Branding, Partnership Newsletters Facebook, Email, Native Advertising, Monthly to Weekly yes Subscribers