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2016 EDITORIAL KEY
TOPIC AREAS AND SPECS
Rich with industry-related content, TLC's website is where
landscapers come daily to gather industry news, business tips and
find product solutions. With the online community increasingly
going mobile, it is crucial that sites are friendly to mobile platforms.
Today's landscaping professionals demand critical information on
important topics whenever they need it and wherever they are.
This new reality means a fresh approach to our editorial planning.
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PRICING
Our website and newsletter ads are priced on a cost-per-thousand
impressions (CPM) basis. This allows you to pay only for the performance
you need. Once your monthly budget is set, your ads will display until
they receive the number of clicks your budget provides.
Average CPM: $24
AD SPECIFICATIONS
All banners are IAB standard sizes. Please submit the following required
ad sizes and copy. All dimensions are in pixels.
• 300x250
• 728x90
• 320x50 (for mobile)
• 300x250 (for mobile if the web
version uses Flash for 300x250)
• Text Ad (80 character title, 200
character body — including spaces)
GEO-TARGETING OPTION
You have the option to set geo-targeting parameters on your
ads. That means your ads will only display for the location you
set, whether that is a radius, state or route.
