205-349-2990 | randallreilly.com/construction
Aligning your print advertising message with
specific data-identified audiences used to be
difficult and expensive. Not anymore. Equipment
World's PerfectCirc™ combines traditional direct
request print circulation with pre-qualified targeted
audience segments selected based on EDA-verified
purchasing activity.
Equipment World PerfectCirc™
Print Advertisers:
Target Your Message to
Data-Identified Audiences
• Extend
Equipment World's
circulation reach
by 38% with
new qualified
recipients each
quarter.
• Target editorial
content – and
your advertising
message – to
key audience
segments.
PerfectCirc
™
by the Numbers
Annual Direct
Request
Quarterly Targeted
Audience
Quarterly Targeted
Audience Segment
Quarterly Targeted Editorial
62,000 (62%)
Q1: 38,000 (38%) Q1: Potential ConExpo Attendees
February: ConExpo-Con/Agg Show Issue
and Planner
Q2: 38,000 (38%) Q2: Technology Adopters
April: Jobsite Technology
May: Machine Technology
June: Personal Technology
Q3: 38,000 (38%) Q3: Out-of-Warranty Equipment
July: Engine Repowers
August: Undercarriage Maintenance
September: Tire Maintenance & Management
Q4: 38,000 (38%) Q4: Compact Equipment Owners
October: Compact Track Loaders
November: Skid Steers
December: Compact Excavators
+ 152,000 = 214,000 Total Annual Reach
62,000