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2016 EDITORIAL KEY
TOPIC AREAS AND SPECS
Rich with industry-related content, people come to the Hard
Working Trucks website daily to gather industry news, business
tips and find product solutions. Today's construction professionals
demand critical information on important topics whenever they
need it and wherever they are. This new reality means a fresh
approach to our editorial planning for both desktop and mobile
platforms.
RANDALL-REILLY CONTENT
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PRICING
Our website and newsletter ads are priced on a cost-per-thousand (CPM)
basis. This allows you to pay only for the performance you need. Once
your monthly budget is set, your ads will display until your impression
goal is met.
Average CPM: $24
AD SPECIFICATIONS
All banners are IAB standard sizes. Please submit the following required
ad sizes and copy. All dimensions are in pixels.
• 300x250
• 728x90
• 320x50 (for mobile)
• 300x250 (for mobile if the web
version uses Flash for 300x250)
• Text Ad (80 character title, 200
character body — including spaces)
GEO-TARGETING OPTION
You have the option to set geo-targeting parameters on your
ads. That means your ads will only display for the location you
set, whether that is a radius, state, or route.
