C_FAST Act Bill Promotion

FAST ACT The Fixing America's Surface Transportation (FAST) Act will provide $305 billion for the transportation system over the next five years. This will include funding for roads, bridges, transit systems, and the rail transportation network. PAID ADVERTISING WHAT DOES THIS MEAN FOR YOU? Equipment dealers, manufacturers, and their customers can now once again plan for the future. Over the next five years, we will see hundreds of billions of dollars in federal highway and transit investment. This will stimulate more than $13 billion in equipment sales, equipment rental, and maintenance activity. HOW CAN YOU FIND THESE PROSPECTS? Randall-Reilly combines our brands, UCC-based equipment purchase history, and our vast online audiences into a custom audience database with the exact prospects you are looking to target with your marketing message. This audience database can be segmented into roadbuilding, off-highway construction, and utility contractors, giving you ample opportunity to reach as many targeted prospects as possible. The following are a few of the sources used: Targeted Prospects • Construction and paving companies in search of new equipment in anticipation of new funding. • Active companies that have bought paving equipment over the last 3 to 4 years. Randall-Reilly's database uses diverse search demographics to narrow down your prospect pool to targeted prospects only. It also provides a variety of touch-points (e.g. email addresses, phone numbers, social media contacts, etc.) Building content around the FAST Act bill provides a way to captivate and educate prospects. You can target prospects reading this content in Equipment World magazine and on the Better Roads webpage. We will write about the impact of increased federal highway funding throughout the year. We kicked off our coverage in March with our Highways 2.0 feature which examined how today's trends will impact the future of our highway infrastructure. Highways 2.0 is also a special section of our website, where we continue to provide updates on transportation issues, including funding. There are sponsorship options available for these highway-related updates. EDA data provides a list of active equipment buyers, allowing you to reach prospects you know are buying now. Audience Database Content EDA

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